About Her Business & Career:Susan McPherson is the founder and CEO of McPherson Strategies, a boutique communications consultancy that specializes in helping brands increase their social impact. McPherson has an extensive network that she puts to use for her clients to connect them with other mission-driven companies.
Why She Made the Worthy 100:McPherson has committed herself and her company to helping organizations increase their social impact. Working with a myriad of organizations such as Intel, Dell, Salesforce, Tiffany & Co. and more, her consultancy has placed an emphasis on helping staple organizations do their part to generate positive change.