Nate Morris


About His Business & Career: Considered the “Uber for trash,” Rubicon was founded with one goal—to end waste. Now valued at over $1 billion, the waste and recycling software provider works with businesses, governments and organizations worldwide to develop solutions that bring transparency and more sustainable outcomes to the waste and recycling industry.

Why He Made the Worthy 100: Rubicon is revolutionizing how brands eliminate waste to create a circular economy through recycling and reuse. However, it’s not only physical waste that the certified B Corp cares about; Rubicon also aims to reduce wasted time, energy and money to create a more efficient and effective society.

Industry: Tech

Year Founded: 2008

Headquarters: Lexington, Ky.

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