Micah McFarlane

Revel Spirits

About His Business & Career: You’ve heard of tequila. You’ve heard of mezcal. But have you heard of avila? If not, we’re betting you’ll hear about it soon thanks to Revel Spirits, the company bringing an entirely new agave-based spirit to the market. Made from 100 percent pure agave, handpicked by families dating back generations to Morelos, Mexico, Revel’s unique flavor profiles have already attracted celebrity investor Justin Hartley and won the brand numerous awards.

Why He Made the Worthy 100: McFarlane’s philosophy is to create positive social consciousness by embracing philanthropy as an integral part of Revel’s brand identity and supporting the environment and community of Morelos. The company’s commitment to the region has extended well past creating jobs to building infrastructure and supporting entrepreneurs.

Industry: Alcohol

Year Founded: 2013

Headquarters: Culver City, Calif.

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