About Her Business & Career: Before founding FreeWill, Jenny Xia Spradling was a business analyst for McKinsey & Company and a private equity associate for Bain Capital. Shortly after exiting Bain Capital, Xia Spradling founded FreeWill, an online platform that offers free estate planning tools. Because creating wills can often be complicated and expensive, she and her co-CEO Patrick Schmitt set out to create a company that can help more Americans make their wills in a way that is simple, completely free—and can benefit charity.
Why She Made the Worthy 100: Through FreeWill, Xia Spradling has put a real emphasis on giving back. FreeWill has come up with a way to make leaving money for charity in wills simple, which has resulted in the site’s users pledging over a billion dollars to charity. And this idea of making charitable giving more accessible through wills is gaining traction. Xia Spradling said in an interview with Authority Magazine on Medium that she’s seen more online estate planning companies place a bigger priority on charitable giving since founding
Industry: Estate Planning/Tech
Year Founded: 2017
Headquarters: New York, N.Y.
