About His Business & Career: Jay Wilkinson is the founder and CEO of Firespring, a marketing consultancy that provides its clients with strategic guidance to help them prosper. As Nebraska’s first certified B Corp, Firespring is committed to transparency and using its resources to make a difference. One of the ways that they do this is through their Power of Three program. This program pledges one percent of their revenue to nonprofits, two percent of their products and services to be delivered as donations and three percent of their staff volunteers one day every month at an organization of their choice.
Why He Made the Worthy 100: As the founder of Nebraska’s first registered B Corp, Wilkinson has paved the way and raised the bar through his work with Firespring. His company utilizes its resources by consciously making an effort to give back in three key ways: donation of revenue, donation of products and services and donation of time. Additionally, Firespring was ranked on Inc.’s “50 Best Places to Work,” demonstrating that supported employees feel empowered to pay it forward. Wilkinson has made a commitment to give back not only to society but to his employees as well; this commitment, combined with the company’s status as a groundbreaking B Corp, demonstrates Wilkinson’s mission to be a force for good.
Year Founded: 1992
Headquarters: Lincoln, Neb.