About Her Business & Career: Indré Rockefeller is a passionate traveler and environmental activist. Through her company Paravel, a luxury luggage company, she has combined these two passions, using her business platform to raise awareness about climate change. As the industry leader in sustainability, Paravel has made it clear that its number one priority is creating sustainably sourced, packaged and shipped products that simultaneously fill a consumer need and raise awareness about climate change. Paravel has committed itself to three main goals—reducing carbon emissions, using upcycled materials and fighting deforestation by planting trees.
Why She Made the Worthy 100: Rockefeller has utilized her social and business platforms to fill the gap in the market for sustainable luggage. It is impossible to shop for Paravel’s products without being made aware of their mission of sustainability, and this heightened awareness of every Paravel customer is representative of the goal that the company is committed to. Rockefeller has pledged to make Paravel entirely sustainable by the end of 2021 and has left no stone unturned in her quest to find new methods of sustainable product production. By choosing sustainability as Paravel’s number one priority, Rockefeller raises the bar for other companies to do the same.
Year Founded: 2016
Headquarters: New York, N.Y.