About Her Business & Career: The idea for Ethique was born out of Brianne West’s frustration at how much plastic waste was coming from her bathroom products. With a degree in biology from the University of Canterbury, West set out to create a solid shampoo bar, and thus created Ethique (formerly known as Sorbet).
Why She Made the Worthy 100: Ethique is notable for being one of the most sustainable beauty brands across the globe. And while the products are completely plastic-free, West has also built the company to be environmentally friendly. In March, Ethique became climate positive, offsetting 120 percent of its carbon emissions.
Industry: Retail/Beauty
Year Founded: 2012
Headquarters: Christchurch, New Zealand
