In March 2021, Netflix announced that over the course of the next five years, they will be funneling $100 million into the creative equity pipeline to support and amplify traditionally underrepresented voices in the film industry. Bela Bajaria, head of global TV at Netflix, is at the heart of this initiative and announced that the first $5 million of the streaming platform’s fund will go toward uplifting women in the entertainment industry worldwide. As a daughter of immigrant parents and a global citizen, Bajaria is among those who are traditionally underrepresented in the entertainment industry and is working to diversify the original content produced by Netflix for its 200 million subscribers in over 190 countries. As head of global TV, Bajaria facilitates the export of shows written and created all over the world, in many different languages, and finds audiences for those programs.
