Swiss Jeweller’s Chopard Co-President Caroline Scheufele poses with a fairmined gold and diamonds watch, ath the workshop in Meyrin, near Geneva on November 11, 2015. Miners from La Llanada, in Colombia, extract ethical –or fairmined-gold, which has been chosen for the making of the famous Cannes Palme D’Or cinema award by Chopard. AFP PHOTO / FABRICE COFFRINI / AFP / FABRICE COFFRINI (Photo credit should read FABRICE COFFRINI/AFP via Getty Images)