What Does it Mean to Make a Company “Just”?

Techonomy’s David Kirkpatrick interviewed Cristoph Schell, chief commercial officer at HP. This week it announced aggressive goals for greenhouse gas reduction and carbon neutrality. HP already has achieved zero deforestation for its paper and packaging products, and aims to help partners adhere to similar rigid standards. “We want to prove to our ecosystem that it’s possible.” As a company that does 85 percent of its business through partners, Christoph stresses the importance of focusing on its entire business ecosystem and value chain.