Democratizing Access to Personal Wellness
Health+Wealth of America April 2021 Conference
The pandemic forced companies to take their services virtual, and doing so led to the capture of loads of data that can enhance their businesses, and ultimately society. In the opening interview, Mindy Grossman, the CEO of WW (formally Weight Watchers), described how WW changed to continue to effectively serve its clients once in-person meetings became impossible. “To be able to marry technology plus meaning to help people live healthier connected lives is more relevant than ever,” Grossman said. During the past year, WW invested in data and AI capabilities, increasing personalization and utilizing technology to create a seamless virtual transition.