/ TAG Watches

The biggest brands on earth want their flagships on Fifth Avenue, from Rolex to Chanel.

Today’s consumer isn’t just buying a product, they’re buying a brand, making corporate philanthropy more important than ever before.

Watchmakers are known for adapting to new technologies, as seen in the Quartz Crisis. But how will they respond to the AI revolution?

What was once reserved for pawnshops and eBay has exploded into a $27 billion dollar business expected to hit $85 billion in the next decade.

Parmigiani Fleurier’s Tonda PF Minute Rattrapante & Tonda PF GMT Rattrapante represent a perfect blend of quiet luxury and technical prowess.

From museums to monuments, here are some of the top experiences around the globe to help you take your love of watches from hobby to passion.

The rising economic power of women and their evolving tastes are shaping the watch industry.

These watchmaking pioneers are propelling a centuries-old art form into the modern age.

Oscar Waldan learned watchmaking in a concentration camp during World War II, and now Waldan Watches—run by his son, Andrew—is paying homage to his legacy whilst charting a new chapter.

While the trend of vintage-inspired timepieces remains strong, a handful of watchmakers are looking forward, rather than back.

The Switzerland-based sector is canceling crucial events and struggling to mend a broken supply chain.

Once hidden at the back of a wardrobe, today’s watch safes are becoming part of the furniture.

A handful of forward-thinking brands are paving the way for a greener watch industry.

20 questions with Watchbox COO Amanda Ellison.

We put the men’s and women’s versions of Tag’s versatile timepiece to the test.

Plus, motorcycle adventurer Charley Boorman talks timepieces and adventure travel.

Plus, what Tom Brady looks for in a watch and a new way to buy pieces online in this month’s report from Worth’s watch columnist.

A trend toward nostalgic design shows no signs of slowing. Here’s how the watch industry is getting involved.

With brands leaving the industry’s biggest exhibition, this year’s Baselworld offered new opportunities for both big brands and smaller ones. Keith Strandberg reviews the highlights of the show and talks to Watches of Switzerland CEO Brian Duffy about the UK-based retailer’s U.S. expansion.

The Zenith El Primero chronograph movement has a big birthday this year.