/ Business How a Successful Marketing Agency Is Transforming Its Business With AI Artificial intelligence has a lot of marketers worried it’ll upend their business, but Erik Huberman sees an opportunity for exponential growth. by Lewis Schiff
/ Business 3 Marketing Principles That Can Lead to Acquisition How these principles make certain companies hot commodities and how you can use them to make your own business more sellable. by Erik Huberman
/ Business 3 Ways to Create Brand Awareness In the Attention Economy Welcome to the attention economy, where algorithms push the content and creators who challenge the bounds of what is acceptable. So, how can brands cut through that noise? by Erik Huberman
/ Business How COVID-19 Changed the Global Supply Chain Globalization has brought with it tremendous innovation, but when even one overseas vendor is unable to fulfill their end of a contract, then you can suddenly be holding millions of dollars of worthless inventory. by Tarek Kirschen
/ Women & Worth Whiskey Is No Longer ‘a Man’s Drink’ Four distinguished women in the whiskey and brandy industry discuss how the spirit is attracting a more diverse consumer than ever before—and drawing more women into the industry. by Micki Wagner
/ Business Companies Face a Major Marketing Predicament as Pandemic Continues—But There’s a Win-Win Solution How can companies derive reputational value from their COVID-19 relief efforts and contributions without coming across as smarmily opportunistic to consumers? by Adam Hanft