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DECEMBER 2003, APRIL 2004, JULY 2005

Marking a shift in focus, Worth turned its attention to topics of interest to the high net worth

Marking a shift in focus, Worth turned its attention to topics of interest to the high net worth. In December 2003, the magazine launched a four-part series, “Building Your Family’s 100-Year Plan,” that aimed to help readers retain their fortunes over generations. In April 2004, Worth addressed security with a piece on kidnapping and ransom insurance. “Pursuing a low-risk lifestyle is the real key to keeping our families and ourselves safe,” it said, noting a “growing animosity toward Americans” worldwide. And in July 2005, Worth introduced the then-new alternative to traditional healthcare providers with a cover story on concierge medicine. Weighing the pluses and minuses of such individual care, the piece didn’t shy away from ethical implications: “We shouldn’t have to go this way,” said one affluent woman whose son needed medical care. “The medical care that Sam is getting should be the same medical care available to the kid down the street.”

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