Lu da Magalu

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Magazine Luiza has made a name for itself in Brazil for pushing the envelope and innovating in the digital era. Its chief spokeswoman, Lu (pictured above), is the world’s most followed non-human influencer. Image courtesy of Magazine Luiza, SA

Magazine Luiza has made a name for itself in Brazil for pushing the envelope and innovating in the digital era. Its chief spokeswoman, Lu (pictured above), is the world’s most followed non-human influencer. Image courtesy of Magazine Luiza, SA

Magazine Luiza has made a name for itself in Brazil for pushing the envelope and innovating in the digital era. Its chief spokeswoman, Lu (pictured above), is the world’s most followed non-human influencer. Image courtesy of Magazine Luiza, SA