Sandra Campos has been successfully building consumer-led global fashion lifestyle brands for more than twenty years. In her role as CEO of Diane von Furstenberg, she is leading a financial and operational turnaround by implementing bold strategic plans that will turn a wholesale led organization into a healthier retail DTC company. Sandra is finding new alternatives to old problems and is spearheading growth initiatives across all four channels of distribution.
Prior to joining DVF, Sandra played a pivotal role in restructuring licensed brands within Global Brands Group. As President of six global Women’s contemporary brands with more than $500mm in revenues and all in different phases of progress, she restructured and leveraged teams by creating centers of excellence in e-commerce for Bebe and BCBG brands. Her innovative and forward-thinking brought Juicy Couture back to prominence after hiring a Hollywood stylist to lead the creative direction of the brand.
An executive with broad skills and experience, Sandra has been leading turnarounds and launching new businesses for corporate organizations totaling more than $2bn in market cap. She has overseen organizations with hundreds of employees as well as startups with a team less than a hundred people in businesses that encompass wholesale, DTC, ECOM, international, and direct marketing.
Her additional career successes include entrepreneurial ventures and successful exit with Mobi, a consumer products company sold in sixteen countries and Cynosure Holdings-ACH, a celebrity brand management company responsible for launching Selena Gomez’s lifestyle collection at Kmart for five years with thirteen licensed categories.
Sandra started her career in retail buying at J.McLaughlin and then moved into wholesale sales at Donna Karan-DKNY. She went on to launch brands within iconic organizations such as Polo Ralph Lauren, Nautica and led their sales, planning, production, merchandising, design and visual teams.