Michelle Cordeiro Grant

Founder and CEO of LIVELY

Michelle Cordeiro Grant is the Founder + CEO of LIVELY, a community and brand that inspires women to live passionately, purposefully, and confidently through experiences and product including bras, bralettes, undies, swimwear, loungewear, fragrance, and active bras. Launched in 2016, Michelle and the LIVELY team have fostered a network of 130,000+ ambassadors, opened four stores, and coined “Leisurée,” a new category blurring the aesthetic lines of lingerie, active, and swim, focusing on the best elements of high style and ultimate comfort. Michelle grew the business from its concept stage to a $105M acquisition by intimates leader Wacoal in just three years, beating the odds of female-founded companies.