Martha J. Sheridan brings more than 30 years of destination marketing experience to her role as President & CEO of the Greater Boston Convention & Visitors Bureau (GBCVB). A seasoned tourism leader, she provides strategic direction to the 950-member organization in its mission to generate a robust visitor economy for the region. Annually, the tourism, travel and hospitality sector generates more than $20 billion dollars for the Greater Boston economy.
Prior to joining the GBCVB in 2019, Sheridan was President & CEO of the Providence/Warwick Convention & Visitors Bureau.
Sheridan holds and has held leadership positions with several local, regional and national industry organizations. She is on the board and of the U.S. Travel Association and currently co-chairs USTA’s “Meetings Mean Business” coalition. She is a leading member of the Boston Soccer 2026 committee that worked to successfully secure FIFA World Cup 2026 matches to take place at Gillette Stadium, and she will remain involved in planning leading up to the international event. Sheridan was also key in campaigning to secure the 2023 Army-Navy Game at Gillette Stadium, the first time New England will host it in the game’s 124-year series history.
Sheridan chairs Governor Healy’s Advisory Commission on Travel & Tourism in the Commonwealth of Massachusetts and is co-chair of the Advisory Committee planning the 250th Anniversary of the Boston Tea Party. She is past Chair of Destinations International.
Sheridan has been named one of the most Influential Bostonians by Boston Magazine in 2022 and 2023, is on the Boston Business Journals 2022 Boston Power List.