Laura Schwab has been President for Aston Martin the Americas at Aston Martin Lagonda Limited since October 26, 2015. Ms. Schwab joined Aston Martin from Jaguar Land Rover, where she worked most as Marketing Director of leading marketing communications, experiential events, sponsorships, Product Marketing, customer engagement and corporate social responsibility. She started her career with a technology start-up company in Southern California, before joining the automotive industry and since has fifteen years’ experience across a variety of operational, sales and marketing roles.
Based at its regional headquarters in Irvine, California, her role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin’s customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America. She graduated from University of Kentucky College of Law. A native of Louisville, Kentucky, Ms. Schwab studied law at the University of Kentucky, then went to work for a tech start-up firm in California before making her way into the automotive industry. Formerly director of marketing at Jaguar Land Rover, she has over 15 years of experience in the field and is deeply versed in the luxury car market.
Appointed to her position at Aston Martin in October 2015, and reporting to Global Sales Director Christian Marti, Laura Schwab oversees all operations across the two continents, including sales, service, public relations, brand marketing and communications with Aston Martin customers and 46 dealerships spread across Canada, the United States, Mexico and various parts of South America.