Gina Hadley

Co-Founder & Head of New Business, The Second Shift

Gina Hadley does not like the status quo–if something doesn’t work, fix it. As co-founder of The Second Shift, making change is her daily mission. She works in close partnership with companies to design working cultures that support and retain women. By demonstrating how even small changes ripple into big impact, Gina helps businesses of all sizes shift their workplaces forward into more flexible, nimble working structures.

In addition to being co-founder, Gina is in charge of new business at The Second Shift. In this role, she takes a consultative approach, nurturing close relationships with business partners and remaining connected to them from onboarding through ongoing engagements. Together they create solutions that best support their business needs and identify opportunities to incorporate on-demand expertise into their human resources strategies. Gina is known for helping move clients from talk to action. She also speaks regularly at industry conferences as a leading expert on the future of work, gender equity as good business, and flexibility as a talent pipeline solution.

Prior to founding The Second Shift, Gina was Worldwide Creative Coordinator at Ogilvy & Mather on the IBM business, and later pursued an entrepreneurial path as a founder of ads.com and Urban Monkeys in Seattle. Gina is an expert in being flexible and nimble, having moved her family cross-country four times in five years as a freelance consultant herself. She is now settled back in New York City with her husband and teenage daughter and son. Gina holds a B.A. from Connecticut College and a MFA from New York University.