Annastasia Seebohm is the CEO of Quintessentially, the leading luxury lifestyle group that caters to an exclusive members-only community of high worth individuals and luxury brands, seeking unique experiences and lifestyle services.
Annastasia is responsible for running all facets of the business. She oversees the day to day operations, including P & L, marketing, sales and the strategic growth plans of the 60 offices worldwide and its 1500 employees. The company’s revenues exceed $100 million. As Global CEO, her goals are to identify and design meaningful experiences for members, create in-person communities and build relationships with the world’s most recognizable, luxury business partners. Her strong business mind and innate sense of bespoke luxury allow her to lead a team that provides the highest level of service to both private and corporate members by understanding that time and value are the defining factors.
Recruited by founders Aaron Simpson and Ben Elliot, Annastasia joined the London based Quintessentially in 2012 to focus on business development. In 2016, she was named US CEO and relocated to New York to manage its four US offices, in addition to the nine in Central and South America. Moreover, as US CEO she implemented an in depth strategic alignment process that connected the company’s infrastructure and global resources and partners with its strategic business initiatives of increasing members and cultivating new brand partnerships. This was hugely successful and resulted in tripling revenues in her first 12 months as US CEO.
Annastasia leads the company’s American philanthropic endeavors. Modelling off Quintessentially’s Global Foundation, she is launching the Quintessentially Foundation USA, which aims to bring about meaningful change in communities by focusing on charitable giving through fundraising and awareness initiatives that offer ownership and connection to its members and partners. Annastasia also sits on the advisory board of Racked Stretch, an innovative biomechanics-based, wellness start-up and serves as a mentor to young women in business.
Annastasia was bestowed one of the industry’s most esteemed honors when she was included in Luxury Daily’s ‘Women to Watch 2018’ list, which profiles 25 executive women who demonstrate the potential to make a major impact around the world. She continues to be an authority on the luxury market, and is having been quoted in Entrepreneur, Forbes, HuffPost, and Business Insider amongst others. Most recently, she appeared in a Forbes profile naming her ‘The Queen of Luxury’.
Annastasia earned a BSc in International Business Management at Cardiff University.
She created and sold a successful e-commerce property business in London, and spent a number of years in her native Greece working with leading entrepreneurs.