Ali Koplar Wyatt is a veteran of the start-up world, having worked in a leadership capacity at iconic lifestyle and culture shifting companies like Goop, Refinery29, Girlboss and most recently, launching Female Founder Collective and The NORTH with Rebecca Minkoff. She is a business builder, advisor to start-ups and an investor in female founded businesses.
As an operator, Ali was the first employee at Refinery29, and was brought on to build an ad and brand partnership business from scratch, subsequently assembling a world-class team that integrated custom collaboration with brands on editorial, product, design, and consumer marketing.Â
Under Wyatt’s leadership, the sales team grew from a couple hundred thousand in advertising revenue to well into the tens of millions of dollars in just four years across video, affiliate, experiential, and integrated marketing programs. Her revenue strategy and execution led Refinery29 to securing a spot on the Inc500 for three consecutive years.
She left Refinery29 to become the first CRO at Goop, where she architected and launched the business in the US, introducing brand advertising that included a mix of native content, immersive experiences, and integrated media as well as contextual content.
Staying true to her entrepreneurial spirit, she then turned to starting a company from scratch, joining forces with Nasty Gal founder Sophia Amoruso to launch a female-focused media business called Girlboss, which hosted thousands of women at cross-country rallies and galvanized the voices of women in key life transition points in countries throughout the world. Through her journey, she has become passionate about not only supporting start-ups through advising, but also through investing in female-led companies as an angel investor. Past and current investments include Tia Women’s Health Clinic, Humanified, Caribu, The Wonder, Good Mylk, Forward Space, Summersalt, Hatch Collection, Refinery29, Sunscoop, Girlboss, The Wing, West-bourne, Goop, Golde, iFundWomen and Heymama Co. She is proud to invest in women to build a better future for themselves and their families.
