Adam Hanft

Founder & Chief Executive Officer, Hanft Projects LLC

Adam is a globally-recognized brand and messaging strategist, who works across multiple industries to enable companies to create compelling, on-trend narratives. He is on the boards of 1800Flowers and Scotts Miracle-Gro, as well as Sensory Cloud, a start-up that has launched a breakthrough COVID hygiene protocol. He also sits on many advisory boards ranging from social health (Wisdo) to agtech (AgFunder) to travel safety (GeoSure) to urban transformation (Makerhoods.) Adam has written extensively for prestigious outlets like Worth, the Daily Beast, Fast Company and the Atlantic. He currently co-hosts the futurist podcast JOLTY with Faith Popcorn, with whom he co-wrote “Dictionary of the Future” – a book whose remarkably accurate predictions include the advent of Tesla, clean label foods, athleisure, farm-to-table, and the rise of the cannabis culture. Adam has been a successful advertising entrepreneur as founder and creative director of an agency which the New York Times called “The small agency that is every big agency’s nightmare.” He is a much-awarded creative leader whose “Flick Your Bic” campaign was named by Entertainment Weekly as one of the 50 most iconic commercials of all time.