Destination 2017: San DiegoBy Bruce Glassman

From beautiful beaches to a thriving biomedical community, San Diego has a lot going for it. Now another phenomenon is boosting the city: San Diego’s economy is riding high on a wave of suds.

  • Stone Brewing cofounder Steve Wagner adds yeast to chilled wort for Arrogant Bastard Ale four months prior to opening their first brewery in 1996. Photo courtesy of Stone Brewing
  • Stone Brewing produces six year-round beers plus upward of 20 seasonal and special releases. Photo courtesy of Stone Brewing
  • Duck Foot cofounder Brett Goldstock. Photo courtesy of Duck Foot Brewing

A balmy breeze with a slight undercurrent of chill is blowing in off the Pacific while the setting sun turns the sky a soft orange in San Diego’s Little Italy. The scents of garlic and lemon zest linger in the air as laughter and conversation echo from the neighborhood’s restaurants and bars. Suddenly an odd image comes into view: A wagon-like contraption with bike pedals fitted for a party of 12 slowly trundles through, powered by revelers on a rolling tour of the breweries that line the city’s streets. At each brewery on each subsequent block, participants dizzily dismount from their pedal-driven wagon, put a $10 bill on the bar and drive brewers’ profits a bit higher with every sip of sour or quaff of floral IPA.

Where a city like New York has a deli or pizzeria on every other corner, San Diego has a craft brewery. A few hundred miles north in Chico, Calif., at Sierra Nevada Brewing, is where craft brewing as we know it got its commercial start in 1979, but the industry has matured in this Southern California paradise. Tasting rooms with bountiful rotating drafts abound, and craft beer has joined surfing and San Diego’s zoo as one of the city’s biggest tourist attractions. But San Diego’s craft brewing industry extends well beyond tourism, generating about $1 billion of revenue for the local economy every year. Beyond the suds and the suntanned drinkers, there is a massive economic engine, almost 30 years in the making, built around beer in San Diego.

San Diego’s craft beer movement began when Karl Strauss Brewing opened its first brewpub on Columbia Street in 1989. “Back then San Diego was a beer wasteland,” recalls cofounder Matt Rattner. “The city was dominated by domestic light beers. Local breweries didn’t exist, and no one was using the term ‘craft.’”

Karl Strauss, boasting a long bar that’s mobbed most days with a lunch crowd enjoying a cold one with a burger and fries, helped introduce San Diegans to craft beer. “They’d never experienced fresh, flavorful beer brewed locally,” says Rattner. “We had a lot of educating to do, but there was immediate demand for better beer.”

By the early-to-mid-1990s, a handful of other breweries, including Pizza Port, Coronado Brewing, Home Brew Mart and Stone Brewing, had entered the scene. These early breweries established the quintessential San Diego craft beer style—big brews with aggressive hop profiles, fresh aromas and a finish with just the right bite of bitterness. They also became the core of the local brewing industry.

The breweries were bolstered by an earlier, grassroots phenomenon: the rise of a passionate and diverse home-brew community. California in the 1970s had lots of free-spirited residents who liked to brew their own beer, and San Diego, with its outdoorsy surfer culture, was a locus for such DIYers. But federal law mandated that anyone who brewed beer had to pay taxes on their product. The home brewers managed to organize sufficiently to convince California senator Alan Cranston, a Democrat, to insert an amendment into a tax bill—the now beloved-among-home-brewers HR 1337—that eliminated the tax for any household brewing 200 gallons or less. On October 14, 1978, president Jimmy Carter signed the bill into law, and a home-brewing ecosystem, rife with clubs, competitions and certified judges, sprang up in San Diego in short order.

The home-brew groups are San Diego’s brewing farm teams. They incubate and nurture the talents of the city’s most promising brewers, many of whom go on to open their own professional operations. “A key factor behind our early success was the high density of home brewers in San Diego—they got what we were doing immediately,” Rattner says.

  • Karl Strauss Brewing's Pacific Beach neighborhood tasting room. Photo courtesy of Karl Strauss Brewing Company
  • Karl Strauss Brewing Company founders Chris Cramer and Matt Rattner in the early '90s. Photo courtesy of Karl Strauss Brewing Company
  • Duck Foot Brewing's limited-quantity second anniversary brew. Photo courtesy of Duck Foot Brewing

The regular communication and collaboration between the home brewers and the pro brewers helps create a culture of innovation. “Many of the home brewers who have never gone pro continue to challenge pro brewers to experiment with different styles,” says Harold Gulbransen, a former president of QUAFF, or the Quality Ale and Fermentation Fraternity, the largest of San Diego’s home-brew groups and the second-largest such group in the country.

San Diego is now home to 143 breweries, nearly one-fifth of all the breweries in California, and the number is rapidly increasing. Between 2009 and 2014, the number of breweries in San Diego nearly tripled—from 32 to 90—and since then, the count has risen by roughly two dozen every year. Four of San Diego’s breweries, Stone, Green Flash Brewing, Ballast Point Brewing and Karl Strauss, are among the country’s top 50 craft producers by volume. The growth of these large brewing companies—and the proliferation of dozens of great smaller ones—has powered remarkable growth in San Diego beer tourism and beer sales.

In 2015, the most recent year for which data is available, the National University System Institute for Policy Research reported that beer sales in San Diego totaled $851 million, with another $400 million from the brewing industry in estimated economic benefit to the county. In the past seven years, direct employment in the San Diego brewing industry has grown more than 418 percent, according to the San Diego Regional Economic Development Corporation. Estimates for this year put San Diego at the $1 billion mark for beer sales alone. The beer tourism boom has made Stone Brewing World Bistro & Gardens in Escondido the third-most popular destination in San Diego’s North County, right behind the zoo’s Safari Park and Legoland California Resort.

  • A Stone Brewing employee begins the beer production process. Photo courtesy of Stone Brewing
  • Ballast Point’s Little Italy location serves as a research and development center where brewers experiment with new recipes. Photo courtesy of Ballast Point

The brewing industry directly supports more than 4,500 jobs in San Diego County and has spawned numerous related businesses—everything from water management consultants and safety experts to architects, engineers and stainless steel brewhouse builders and suppliers. Many local farmers use spent grain and yeast slurry from the breweries to feed their livestock. AleSmith owner Peter Zien makes artisanal cheese from milk he gets from a dairy farm that uses his grain and slurry.

The presence of one of the world’s largest yeast providers, White Labs, also played a role in the rapid growth of the city’s craft beer industry. White Labs—which began producing yeast for Home Brew Mart (later becoming the much-lauded Ballast Point) when it was founded in 1992—was at the forefront of the San Diego beer revolution. White Labs helped drive much of the early innovation creating the San Diego style, and works directly with local brewers to develop yeast strains that produce specific flavors and styles of beer.

“We’ve experienced our own growth alongside San Diego’s up-and-coming breweries,” says Neva Parker, the company’s VP of operations. “Our proximity to these businesses helps foster unique collaborations, which help promote and grow the brewing industry as a whole.”

Another breakthrough for the craft brewing industry came when White Labs began releasing pitchable (ready to use) strains of liquid yeast in the mid-1990s. The pitchable yeast was easy to use and easy to store, reducing the learning curve for new brewers entering the industry. Today, the company stores and maintains more than 700 proprietary strains for breweries, supplies yeast to the majority of San Diego brewers and sells to more than 60 countries from six locations around the world.

By 2010, a little over two decades after Karl Strauss opened, more than 35 breweries were operating in San Diego County. That year, San Diego brewers took home more medals than all of Germany, Belgium or the UK at the World Beer Cup, essentially the Olympics of beer. It was the city’s Judgment of Paris moment, a turning point in San Diego’s reputation as a real brewing force. (It was at that same World Beer Cup that San Diego’s Ballast Point won Champion Brewery, Small Brewing Company category, and its Sculpin IPA won a gold medal, crowning it the world’s best IPA.) Thanks to rising demand for San Diego–style beers abroad, Stone opened the first American craft beer brewery in Berlin in 2015.

All the adulation for San Diego craft beer did not go unnoticed by Big Beer, the massive, multinational companies that have faced waning demand for their less flavorful products as Americans’ beer taste has grown more sophisticated. In September 2015, MillerCoors acquired Saint Archer Brewing for $87 million—the first acquisition of a homegrown San Diego brewery by a big corporate entity. The transaction sent shock waves through the craft community. It drew a line in the sand between San Diego’s independent craft breweries and a new breed of craft breweries acquired by big corporations.

“In that very moment, we realized how center-stage craft brewing had become,” says Jill Davidson, president of the San Diego Brewers Guild. “The fact that a major conglomerate like MillerCoors was taking notice of a small craft brewery that was owned by a bunch of surfers and skateboarders, that was an amazing realization. They understood what we were doing in the market and they wanted in.”

By November of that year, the Saint Archer sale was overshadowed by the purchase of Ballast Point by Constellation Brands for $1 billion. This was the largest buyout San Diego beer had ever seen—indeed, it was the largest craft beer acquisition in history. The question inevitably arose: Are you still a craft brewer if you’re part of an international conglomerate? And would the craft brewing industry be able to stay local and authentic when lucrative buyout offers were dangled in front of its proprietors? When Anheuser-Busch announced it was opening a brewpub in San Diego, San Diego Brewers Guild president emeritus Kevin Hopkins told the San Diego Union Tribune that it “will have a local feel to it when it’s not and will look like craft beer when it’s not. This is not a great thing for San Diego.

The debate over how San Diego’s small and independent breweries coexist with corporate interests continues today; 10 Barrel Brewing, the brewpub owned by AB InBev, the world’s largest brewer, recently opened downtown, and others will soon follow. Either way, it’s become clear that the San Diego style of beer, whether as part of a multinational conglomerate or an independent business, has gained a national and international foothold.

  • Ballast Point’s Sculpin IPA, World Beer Cup gold medal winner. Photo courtesy of Ballast Point
  • Brewery tour in Stone’s Berlin location. Photo by Stefan Haehnel/Courtesy of Stone Brewing
  • In addition to producing yeast, White Labs also has its own tasting room. Photo courtesy of White Labs
  • Pitchable yeast helped new brewers entering the scene by being easy to use and store. Photo courtesy of White Labs

This new internationalism is perhaps most evident in the San Diego beer community’s recent cross-border collaborations. Proximity to Mexico, which is enjoying its own craft beer and wine boom, has spawned numerous brewing partnerships, and many San Diego brewers have embraced the lighter styles typically brewed in Mexico and incorporated unique Mexican ingredients into their beers—chili peppers, cinnamon, even molé. Miramar’s Duck Foot Brewing recently released a hoppy pale ale brewed in collaboration with Tijuana-based Cerveceria Lúdica. “The Baja craft beer scene is absolutely exploding,” says Duck Foot cofounder Brett Goldstock. “And what better way to be a part of it than to brew a collaboration beer with a Tijuana brewery? Our Mexican friends are doing a lot of really interesting things with their unique culture and native ingredients.”

Soon, San Diego will have an entire brewery devoted to beers that reflect influences from both sides of the border, SouthNorte Beer. According to founders Ron and Rick Chapman, the new brewery, scheduled to open later this year, will be an “American brewery that blends the rustic flair of Mexico with the art of San Diego craft brewing.” And that very well may be the San Diego craft beer industry’s best defense against being swallowed up—by growing and changing on its own terms.

  • Cityscape


Quality Ale and Fermentation Fraternity

QUAFF, San Diego’s home-brew association, is a farm team for local craft breweries, contributing talent and innovation to the booming industry. Monthly meetings are held at Karl Strauss Brewing Company Tasting Room & Beer Garden. 5985 Santa Fe St.,

Monkey Paw Brewing Company

This quintessential dive bar experience boasts the best local cheesesteaks. Brew highlights: Bonobos pale ale, Sweet Georgia Brown and Satanic Chimp. 805 16th St., 619.358.9901,

New English Brewing Company

This no-frills tasting room is a local favorite. The Pure & Simple IPA, Dragoon and Zumbar chocolate-coffee stout are standouts. 11545 Sorrento Valley Road, #305, 619.857.8023,

Cellar 3

Fans of sour beers will not want to miss this spot, entirely dedicated to barrel-aged beers (try the Natura Morta or Sauvage offerings). 12260 Crosthwaite Circle, Poway, 858.263.3883,

Hotel del Coronado

San Diego’s most iconic hotel, and the setting for many Hollywood movies, including Some Like It Hot, this grand property sits right on one of the world’s best beaches in the heart of Coronado Island. 1500 Orange Ave., Coronado, 800.468.3533,

The Lodge at Torrey Pines

Gorgeous Craftsman-style design and furnishings make this hotel one of the most beautiful in town. The world-renowned golf course, right on the ocean, and its top-rated restaurant, A.R. Valentien, add to its appeal. 11480 N. Torrey Pines Road, La Jolla, 858.453.4420,

Omni La Costa Resort & Spa

This Carlsbad property offers pure pampering and luxury. Whether you seek massage, yoga, meditation—it’s home to the world headquarters of the Chopra Center—shopping, dining or golf, you’ll find it here. 2100 Costa Del Mar Road, Carlsbad, 760.438.9111,

The Marine Room

Stunning ocean views, an impressive wine list and French–inspired California fare by executive chef Bernard Guillas and chef de cuisine Ron Oliver make the Marine Room a wonderful experience. 2000 Spindrift Drive, La Jolla, 858.459.7222,

Herb & Wood

Celebrity chef Brian Malarkey and GM Christopher Puffer partnered on this massive, 8,500-square-foot restaurant—a trendy, hip and happening warehouse space just off Juniper Street, in the heart of San Diego’s newest dining mecca. 2210 Kettner Blvd., 619.955.8495,

A.R. Valentien

Whether or not you stay at the Lodge at Torrey Pines, it’s worth a trip to its award-winning (and recently redesigned) restaurant. Acclaimed chef Jeff Jackson creates soul-satisfying food that relies on local ingredients; pastry chef Olivier Bioteau is especially well known for his phenomenal pâtés. 11480 N. Torrey Pines Road, La Jolla, 858.777.6635,

AleSmith Brewery Tour

San Diego’s largest tasting room belongs to one of its most popular breweries. You can tour the huge brewing facility and walk through the Tony Gwynn Museum and speakeasy-style tasting space, Anvil & Stave, which features barrel-aged versions of many AleSmith classics. 9990 AleSmith Court, 858.549.9888,

Liberty Station

This huge parklike retail enclave was reimagined from an old military base. Restaurants, studios and shops of all kinds provide something for every taste. When you’re ready for some refreshment, Stone Brewing World Bistro & Gardens–Liberty Station is a good stop for a cold one. 2640 Historic Decatur Road, 619.756.7992,

Balboa Park

Originally built up for the Panama-California Exposition that began in 1915, Balboa offers many uniquely San Diego experiences, including numerous museums, a botanical garden, the Old Globe theater complex and a giant fountain. It also houses the San Diego Zoo. 1549 El Prado, 619.239.0512,

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