An experienced retail-strategist and software engineer, BenCrudo founded e-commerce agency Diff in 2011 to provide retailers with a better way to do business. Brought up in the world of retail, Ben worked in his family’s business since his youth, learning everything from managing the warehouse to selling on the shop floor to forecasting purchasing and analyzing sales data. The experience gave him a deep understanding of how retail businesses work and what’s required to run them successfully.
With 100+ employees and three offices worldwide and as one of the world’s top Shopify partners, Diff takes a full-service approach to e-commerce: planning, designing, building, integrating and optimizing e-commerce products to drive success online. Notable clients include Boll&Branch, Popsockets, YM,inc., WWF, Ecobee and Yellow Shoes. Ben takes great pride in the service, success and growth of the Diff team, and in the agency’s position as one of “Canada’s Great Places to Work.”