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| News & Scoreboards |
Double-O for a Day
Constance Gustke
08/02/2004
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Many of us fantasize of secret lives brimming with excitement, danger and
romance. The job of Bluefish Concierge is to make these dreams come true. When a
software titan confided his desire to trade places with James Bond for a week,
Bluefish staffers took on the challenge and immediately culled the Ian Fleming
oeuvre to assemble the perfect adventure for their soon-to-be-suave client.
The trip began, of course, in Monte Carlo, where someone who looked
suspiciously like Odd Job, the mute Korean assassin with the razor-edged bowler
from the movie Goldfinger, collected the 007-double at the airport. He later
found himself kidnapped in San Tropez by scantily clad women, mock-tortured on a
yacht, spirited off to Moscow (where he flew in MiGs) and then racing behind the
wheels of both a Ferrari and a Lamborghini. The price tag: $250,000 for a
seven-night jaunt peopled with 60 actors.
Bluefish Concierge’s other clients
have embarked on five-day underwater explorations of the Titanic and jaunts to
the St. Andrews golf course in Scotland, with a personal chef, Mercedes and
helicopter at beck and call. “Our attitude is to live life,” says Bluefish CEO
Steve Sims, who was once a private banker in Geneva. “We will assist you in
doing anything you want to do.” Sims, who grew up in the industrial heartland of
England, orchestrates these events himself, referring to his position as “toy
master.”
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