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| Executive Travel |
Scottish Retreat, American Style
James Y. Bartlett
12/01/2003
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Golf, for many of us, is the quintessential retreat. On the greens and fairways, far removed from the boardroom, we are in our zone: The balance and poise of our address, the path of our swing and the Zen-like intricacies of a snaking putt unite to give us that unconquerable sense of purpose, unfailing control, and trenchant insight. Though this euphoric state seldom lingers past the home green, while
it lasts, we know nirvana—or imagine
we do. The power of the game to trans
port and rejuvenate is the secret salve of
the weary CEO—a secret we would do well to occasionally share with our key executives.
 Inviting one’s inner circle to a retreat is a time-honored method for recognizing their individual value to the company, while at the same time enhancing that value by building stronger bonds, better communication and new, more creative modes of thinking. And if a few well-placed rounds of golf can assist in accomplishing all of this, a few rounds at the ancestral "Home of Golf," St. Andrews, Scotland, should transform your top team entirely.
Whereas in the past its rugged, windy conditions might have crippled our game, and its drafty local lodges might have chilled our bones, an American-style resort recently built in St. Andrews allows us to share a pinnacle golf experience with our executives without undue risk to the company’s human capital. St. Andrews Bay Golf Resort & Spa, a
full-service resort hotel and conference center on the outskirts of St. Andrews, hits the mark in terms of modern conference facilities, while offering two golf courses of its own and, through the intervention of concierge, occasional reservations for tee times at the legendary Old Course.
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