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Private Equity
A House of Cards
Eileen P. Gunn
04/01/2004


There is also the question of how venture capital firms report results to both current and prospective investors. “Some firms have a meeting once a year and give a handout. Others provide incredible detail about every company in their portfolio,” says Schoar. To make matters worse, two firms holding the same company can value it differently, based on both technical issues, such as the terms for the round when they came in, and their judgment of how events have affected a business. Third parties such as Thomson Venture Economics provide benchmarks, but no data on individual firms or performance rankings. So to assess how a fund is doing, especially compared to peer firms, an investor’s best bet is to gather as many reports or prospectuses as possible and pick them apart, something not all of us have the time or inclination to do.

So those of us who are heading back into the fray are doing so more soberly than perhaps we might have a few years ago. We are exercising more caution and diligence than in the past. We are favoring funds with longer track records, and even then we are asking for former and returning investors and portfolio companies to provide references. And we are demanding more data than ever.

Intersouth, for example, always invites potential investors to its offices when it raises a new fund. “Previously, your old investors wouldn’t do the site visit, just the new ones,” says general partner Dennis Dougherty, but when the firm raised its 2003 fund, “every single investor came.” And the firm had scores of spreadsheets ready. “We explained how we calculated returns, provided lists of deals that worked out and that did not. If they didn’t, investors wanted to know why not.” When they were through there, several investors visited the portfolio companies to see for themselves how things were going.

About five family offices that had invested in several of Intersouth’s prior funds opted to sit out this cycle, at least in part because they did not want their commitments to get ahead of their available cash. But the firm replaced them with institutional investors whose regular firms were not raising new money or had shrunk the size of their funds. Dougherty wondered whether such small firms and individuals would easily be able to come back in when they are ready, or whether the bigger players would push them out. Others wondered whether small investors without a well-staffed research team would be able to acquire and take apart the information they need to make savvy investment choices in this new environment.

The excesses of private equity’s last few years are lingering but gradually “wringing themselves out,” as one institutional investor put it. And the environment for making investments is, by most accounts, improving. “If you have cash, this is a great time to put it to work,” notes Liz Hart McMillan, an active angel investor in the New York area. It remains to be seen, however, if 2004 is the year that venture capitalists and angels break the congestion and get private equity moving again. 
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