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Private Equity
A House of Cards
Eileen P. Gunn
04/01/2004


Most venture capital firms get around this by holding the company at “cost,” or the value ascribed during the most-recent funding round, until there is another round. They argue it is the most conservative strategy and the best way to manage investor expectations. In an up market, it is. After all, if a venture capital firm has been understating a company’s value, and it is actually worth more than it has indicated, what investor is going to complain? But, “if a company is declining in value and you’re understating that, then you’re fooling people,” notes Antoinette Schoar, an assistant professor of finance at MIT’s Sloan School of Business.

“When venture capital firms come around to raise money, people are going to consider whether they’ve
done right by their investors.”
— Andrew Craighead

For the past few years, that has been the more likely scenario. Three-year net returns were running at negative 20 percent, according to the most recent data available from Thomson Venture Economics, and the shuttered IPO and acquisition markets have prevented the quick markups and exits on which some venture capital firms had been counting. All in all, we have been justified in wondering how many companies were being held at cost too optimistically because the venture capital firms overpaid for them to begin with.

The Association of Investment Management and Research (AIMR), an international trade group for investment professionals, and the Private Equity Industry Guidelines Group, a U.S. organization put together to address the valuation issue, are developing reporting guidelines that encourage firms to more actively use fair value instead of cost. But both groups acknowledge that using fair value is tricky. AIMR notes in a recent report, “The move toward a fair value basis has been gathering momentum in most areas of financial reporting. Particularly for early stage venture investments which may not achieve profitability for a number of years, practical problems remain and the utility of the fair value basis must win over greater support before a consensus on detailed guidelines is likely to be possible.”

According to Reyes (a member of AIMRs standards committee) and John Taylor, director of research at the National Venture Capital Association, the really pernicious problem is that valuing a company that has no profits—and perhaps no revenues or even products—is more art than science. Across-the-board, hard standards are not realistic for the proverbial three guys in a garage with an idea, so we are always going to have to trust our venture capital firm’s best effort.

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