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Bankers' Agenda
Profitable Parleys
Constance Gustke
12/01/2003


Does a hardball approach to fee negotiations result in poor service? Most say no. Private bankers know their business depends on referrals. "A bank can’t afford to have customers say they’ve gotten poor quality service," InvesTrust’s White notes. Word about poor service spreads quickly. Says Cooper: "People talk over cocktails at dinner."

 Five essential points to consider before you open negotiations:

1. Will I gain negotiating clout by consolidating my accounts, thereby increasing my assets under management?
2. Am I willing to change private banks to secure a better deal?
3. Can I reduce my private banking fees by eliminating perqs and focusing exclusively on advice and transactions?
4. Do I understand all the fees—including investment exit and loan-prepayment fees—associated with each transaction?
5. How does my bank calculate my fee and which of its components—percentage of assets under management, fees for transactions, and fees for custody—can be negotiated?


Illustration by Gérard Dubois

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