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Riding the Rise in Private Equity
Assess Your Risk
Elizabeth Harris
03/01/2007

With record amounts of money pouring into private equity in 2006, most private investors now have some exposure to this potentially lucrative market. But many experts warn that the LBO sector is overextended, and headed for an eventual correction. How can you evaluate your exposure to inflated funds? Fund managers and individual investors offer these tips. If you have not considered all of these issues, you may be overexposed.

Ask questions:  Investors sometimes hesitate to ask questions of their fund managers in what they see as “this mysterious world of private equity and hedge funds,” according to Martin Sass of M.D. Sass Group. Sass calls this a terrible mistake, and cautions investors to avoid letting star fund managers handle their money with impunity. “It’s kind of like you’re going to invest millions of dollars blindly and just assume that because they’ve got a big name, you’re going to throw the money in there, and it’s going to do magic for you,” he says. Perhaps most importantly, know the valuations buyout firms place on target companies. “Are these deals being done at sensible valuations that you as a businessman would use to buy a company? Do you want to buy a company paying 20 times EBITDA?” Sass adds.

Focus on people:  When it comes to Fund Managers and Private Equity firm executives, employ background checks, check references and confirm past performance with former limited partners.

Diversify and take caution:  Avoid chasing past returns; consider out-of-favor strategies and approaches.

Test deal-making skills:  Ask fund executives questions about a firm’s record of deal origination versus auction. “If you’re in an auction, you’re going to definitely be paying the top EBITDA multiple,” investor Garen Staglin warns.

Think long term:  You may even consider making your Private Equity investments through your family foundation or trust to avoid the temptation to seek quick returns. “For an individual who’s obviously facing a limited life span . . . you have to look at this as long term,” says Nick Vidnovic of Mellon Private Wealth Management.

Trust your gut:  Seek situations in which you as an investor feel comfortable locking up liquidity for an extended period of time—and do not eschew escape clauses. Many investors today avoid private equity deals in which they have little or no operational control. Others insist on the right to change the direction of a fund or terminate it altogether if a firm changes fund managers. “The best mistake you can make is not putting your money into the deal you don’t feel great about,” says Brian Cobb of CobbCorp.

Do your homework:  Perform your own financial analysis to accurately determine the returns being generated by your private equity funds. Never take the numbers in an offering statement at face value. Talk with other limited partners involved in your deals, and confirm that acquisition and sale prices match those in published reports.

Look overseas:  European and Asian businesses and their boards of directors are more open to restructuring today, which creates additional opportunities for private equity funds, according to Marc Stern of Bessemer Trust. Boudewijn Jansen, head of private equity with HSBC Alternative Investments in London, is creating new global products for individual investors to tap HSBC’s private equity investments focusing on Asia and Europe, which were formerly offered only to institutional clients. “A lot of the U.S. traditional managers are increasingly seeking opportunities outside of North America,” Jansen says.

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