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Risk & Reward: Strategy
An Expert Array
John Ferry
06/01/2005

When Steve Roberts, a now-retired Seattle business owner, began managing his company’s employee pension fund in the early 1990s, he quickly realized he needed outside help. “I looked at traditional pension fund administrators, at what their returns were and what their program was,” he says. “It became obvious to me that multimanager was a better way to go.”

(Photograph by Comstock Images.)
Multimanager investing—also known as “manager-of-managers”—is a strategy in which a large investment company manages a portfolio of leading fund managers, much like a traditional manager might run a portfolio of securities. “Just as you can combine a series of asset classes, such as stocks and bonds, to control risk, you can strategically combine a number of investment managers into a portfolio to control risk and gain diversification,” explains Greg Stark, managing director of U.S. individual investor services at Tacoma, Wash.-based Russell Investment Group. “The way we pick those managers, research those managers, combine them, monitor them and make changes is very similar, from a process perspective, to a traditional money manager buying stocks. That means we have a team of analysts who rank managers, just as a traditional stock analyst would rate stocks in a buy, hold or sell manner.”

Roberts, a multimanager client of the Russell Investment Group, concluded that hiring professionals to identify the best fund managers seemed like the optimal choice for achieving a well-balanced portfolio. “They do a much better job of analyzing why managers are going to be successful in the future,” he says. “They look at the funds over long periods of time and monitor their performance relative to their styles, so they keep them on track.”



The approach sounds very similar to an investment vehicle commonly known as a “fund-of-funds,” but is in fact a different concept, Stark explains. “The term fund-of-funds refers to a structure where a fund is buying a series of underlying funds. When we build a multimanager portfolio, we directly hire the money managers rather than buy one of their funds.” Just as a pension fund would hire, for example, Barclays Global Investors and would as a result become one of that firm’s institutional clients, Russell contracts directly with various money managers, who then run separate accounts for Russell’s multimanager fund.

This approach has obvious appeal for the fund managers themselves. “We recognize that if a manager is really good, then he’s going to want to be independent because he’ll make more money, so it’s better for us to be an integrator of experts rather than try to do everything ourselves,” says Kevin Robins, senior vice president and head of wealth management solutions at Oaks, Penn.-based SEI Investments, another large multimanager provider.

TOP VIEW
Multimanager investing is a strategy in which an investment company tirelessly researches the performance of leading fund managers, and then contracts with the best of them to start and run funds. Somewhat similar to a fund-of-funds structure, this strategy allows investment companies like Russell, SEI Investments and Northern Trust to build diverse “manager-of-manager” portfolios featuring funds created and managed by investment leaders. Investors in multimanager funds often enjoy less volatility, but it comes at a price: lowered upside potential. 
According to a 2004 survey of multimanager services by Cerulli Associates, a financial consulting company in Boston, the main providers of multimanager investments in the United States are Russell, SEI Investments and Northern Trust. These firms report an increasing proportion of their business comes from private, rather than institutional, investors, reflecting a general trend among wealthy individuals of adopting more sophisticated financial management techniques. “In the past, high-net-worth individuals have typically gone to banks and other money managers to have their wealth managed on a proprietary basis using in-house capabilities,” says Alan Robertson, managing director of wealth advisory services at Chicago-based Northern Trust. “But increasingly—and this has been driven by the performance of the equity markets since 1999/2000—there’s been a search for diversification of managers. As is so often the case, what developed as an institutional capability is now being brought to the high-net-worth market.”

Shock Absorbers
Risk control, say purveyors of multimanager investments, is the strategy’s biggest selling point. “Risk control comes at every level—with managers, their styles and with asset classes,” Stark says. “That is what large investors do, and if we as individuals do that then we will have a much better investment experience—certainly a much less volatile ride.” He adds that the multimanager approach should lower the amount of risk that an investor takes in the short, medium and long term, compared to investing directly in funds.

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