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/ Home / Editorial / Wealth Management / Investment & Risk Management /
Real Estate & Land
Land Through the Generations
Daniel Gross
06/01/2004

For families that amass substantial wealth, land and real estate can be the most difficult asset to manage over several generations. Dividing a 100-acre homestead or a skyscraper among 10 heirs is far more complicated than apportioning cash, stocks or bonds. The experiences of the Rockefeller, Hearst and Pingree families illustrate how canny individuals have been able to preserve, conserve and develop their real estate patrimonies over several generations. Each of these three families established its own distinct goals, which include capital appreciation, preservation for the sake of privacy and recreation and the maintenance of a long-standing business. But the desire to preserve and build value, an understanding of the need to plan for the long run, and a willingness to entertain potentially risky alternatives are common to all their efforts.

THE ROCKEFELLERS: A Civic Commitment
The Rockefellers’ vast fortune was founded on oil. But real estate—specifically the bustling plot of iconic skyscrapers in Midtown Manhattan—has been the engine driving its more recent growth. As Daniel Okrent reports in his masterful history of Rockefeller Center, Great Fortune, long-time associates deemed the multigenerational development “by far the largest single repository of wealth” for the storied family.

The Rockefellers became involved in real estate in the 1890s—but not for profit. In 1893, patriarch John D. Rockefeller bought 400 acres in the Pocantico Hills in Westchester County, N.Y. The spread would ultimately expand to 3,400 acres. The family’s other holdings eventually included townhouses in Midtown Manhattan and retreats in Maine (for the summer), Florida (for the winter) and New Jersey (for better golf).

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