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The term “gambling sector” seems almost a misnomer lately. For investors, it
may be close to a sure thing. According to the Smith Barney Gaming Index,
casino-operator stocks were up 26 percent and gaming-equipment maker stocks were
up 18.6 percent in the 12 months ending in April.
Our society is in love with
gambling. Televised poker tournaments are suddenly the darlings of cable TV.
Even self-described paragons of virtue find they are not immune—morality czar
William Bennett has reportedly gambled away millions. According to Eugene Martin
Christiansen, CEO of gaming consultancy Christiansen Capital Advisors, gamblers
lost $38 billion to casinos last year in the United States. Domestic movie
tickets sales totaled only $9.3 billion.
The smartest way to become involved
in the gambling industry is to invest in an experienced casino development
group, many of which are run by former casino executives. Some of the most
promising opportunities involve buying an established casino-hotel resort, or
investing in the development of a new casino—although we should wait until after
the development group obtains it gaming license. (Bear in mind that licensing
officials require investors to provide complete financial disclosure,
Christiansen warns.)
Sheldon Adelson is the poster child for successful
private casino investors. He acquired a casino property and transformed it into
the Venetian, now a hot spot on the Las Vegas Strip. Christiansen says that at
Adelson’s current rate, the Venetian will have $400 million in free cash flow
this year—a record for any casino in the world.
Speculation’s Spread Atlantic City and Las Vegas have traditionally been
the established gaming hotbeds. But today there are many more places to roll our
dice. Casinos dot Native American reservations across the country; at last count
there were 330 of these in operation. In California alone, where there are 106
Native American casinos, experts estimate that gaming is a $5 billion-a-year
business.
These casinos are quite profitable for their owners, in part
because management knows how to manage tax payments. States tax casino revenue
from slot machines. They do not tax revenue from table games, such as blackjack
and craps. As a result, table games are expanding quickly on reservations. I
suggest investing in one of the publicly traded casino operators that are
partnering with the various tribes to manage their casinos. Alternatively, I
advise looking into the private partnerships that are helping these tribes
develop their casinos.
A handful of states now permit slot machines at horse
racing tracks, and some even allow video poker machines. That handful will
increase as more state governments realize that they can collect significant
revenue through gambling. State budget deficits have ballooned, and gambling
revenues could provide some relief. For the gaming investor, these budget woes
and the lure of state-endorsed gambling spell opportunity. Investors can
position money with publicly traded racetracks, companies that manufacture video
poker machines or, as discussed above, even go so far as to obtain a gaming
license. With state governments predisposed to expand gaming revenues, we might
find it becoming easier to do today than in years past.
States are not
altogether in the business of stacking the deck for investors, however. State
governments have become so intoxicated with all this potential revenue flooding
their coffers that taxes on gambling have risen inordinately. For example, New
Jersey Governor James E. McGreevey has proposed increasing the state’s 8 percent
casino tax rate to 10 percent. This has rankled both the casino owners and
their investors. In the wake of the proposal, companies owning Atlantic City
casinos lost $700 million in market value in two days. Companies that were
considering development plans in Atlantic City pulled their chips off the table.
MGM Mirage, which was planning to build a new casino, and Park Place
Entertainment, which envisioned a parking garage and hotel tower, have held
off.
Even if states put the squeeze on casino gaming, we need only look south
for another promising prospect. Mexican legislators may soon make casino
gambling legal. President Vicente Fox recently voiced his support for gaming.
This could launch a $3 billion-a-year industry, experts estimate. Mexican casino
licenses could be good investment bets—if and when they become available.
Caroline Waxler is the author of Stocking Up on Sin: How to Crash the Market with Vice-Based Investing.
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