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Hope Springs
Daniel DelRe
03/01/2005


More than three-quarters of the survey respondents have a primary investment advisor, typically a brokerage firm or independent professional. Investors reported that their most important criterion for remaining loyal to a primary financial advisor is investment returns. For lower-income households, loyalty is typically based on factors that Thompson refers to as “softer measurements,” such as the nature of the relationship and the quality of service.

“This is the first time we’ve seen such a dichotomy between the two groups,” Thompson adds. He attributes wealthy investors’ emphasis on investment returns to a need for greater accountability when handling a portfolio structured for aggressive growth. Especially fascinating to Thompson is that this observation was made during a relatively strong market. “Back in the bear market of 2001, investment performance was number one for everybody. But now I’d expect things to be different.” 

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