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Feature
Luxury Real Estate Investment
Elizabeth Harris
04/01/2007

When Peter Forsch set a deadline of early January to accept offers on the first 25 condominiums at the Club at Spanish Peaks in Montana, he wondered if the national real estate malaise would restrain buyers. During the residential property boom in 2004 and 2005, Forsch, the development’s president, and residents alike celebrated frenzied demand and rising home values. But in 2006, sales of cabins and homesites at the 3,500-acre ski and golf resort tapered off. Forsch anticipated that buyers would still covet condos in the lodge, where the club planned no more than 49 units; he presumed the limited number would heighten demand. Their location, too, near the 18th hole of the Tom Weiskopf–designed golf course and a high-speed quad lift, seemed ideal. Forsch was right. On January 10, buyers snapped up all 25 units in one day, generating $50 million in sales. "Given the quirkiness and the softness of the market, we wondered—although we were confident we had the right product at the right time," he says. "But the only way to test that is to really put it out there."

The broad real estate market continued to suffer in the second half of 2006, with the median home sales price slipping up to 3.5 percent nationwide. But not all properties are languishing. Second-home real estate in places such as the Club at Spanish Peaks continues to perform well, enticing buyers who fuel rising property values. Certain vacation-oriented communities seem to share characteristics—exclusivity and limited supply—that have shielded them from the general real estate downturn. Today smart buyers of second homes (and third, fourth and fifth residences) are shopping carefully for these attribute

Natural Selection
Admittedly, measuring the performance of the second-home market requires at least some divination. No one seems sure of even how many second homes exist in the United States. Conflicting studies put the number of second homes as a percentage of all homes at anywhere from less than 10 percent to a high of 30 percent. The National Association of Realtors tracks average home sales, but does not specifically identify luxury vacation properties in its data. Finding comprehensive statistics on high-end vacation properties priced at $3 million and above presents an even greater challenge. But canvassing real estate agents, developers and recent investors suggests that buyers of such homes are still acquiring them at a healthy rate, and are focused more on lifestyle issues than market vagaries.

These types of buyers enjoy greater immunity from the rise in 30-year mortgage rates, which climbed from 5 percent to higher than 6 per-cent from 2005 to 2006. Overall, most vacation-home investors do not finance their purchases with mortgage debt, according to a 2006 study sponsored by the Research Institute for Housing America, a Washington, D.C.–based nonprofit. Second-home mortgages comprise only about 4 percent of all mortgage activity, according to the study. And those individuals planning to pay cash for a multi-million-dollar second—or third or fourth—home by and large say that their decision requires little more than cursory financial calculations. Certainly no buyers at this level invest recklessly, but, for many, purchasing a beach house or mountain retreat may entail finding a property that suits the tastes of an entire multigenerational family rather than trying to time the bottom of a local real estate market.

When John Robbins, co-owner of Concord, N.C.–based Greathorn Properties, signed a contract for one of the units at the Lodge at Spanish Peaks in January—a four-bedroom condominium for $2.9 million—he remained unfazed about purchasing during a national lull in real estate sales. Robbins and his wife, Holly, sought a fourth home where they could bring their daughters, who are in high school and college, for ski vacations and summer breaks. "My family has an interest in luxury and a lot of amenities at your fingertips," he says. "This selection for us is a personal one and a long-term one."

The Robbins family, who reside in Concord most of the year and own a summer home in northern Ontario, watched the cooling real estate sector carefully. But they believe that Spanish Peaks offers a unique property—one that will hold their interest. The family members intend to vacation there for years to come, a plan that will protect them from any short-term volatility in value.

As a buyer and a seller, Robbins experiences both sides of the luxury real estate market. He and his business partner are building on two homesites at the Yellowstone Club in Montana, along with a number of others, including one at Spanish Peaks. Greathorn recently completed framing one 6,000-square-foot home. Robbins will watch the market to determine a price, but he reports stable prices at Yellowstone in the range of $1,100 to $1,250 per square foot.

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