Hesitant Hunters For Horsham, Pa.–based Toll Brothers, one of the nation’s
largest homebuilders, whose properties range from upper-middle-class
developments to high-end vacation homes, the slowdown prompted the cancellation
of 37 percent of all contracts for the quarter ending last October 31, nearly
twice the number compared to the same period in 2005. The value of new sales
contracts signed totaled $4.15 billion, or 5,812 homes, in fiscal 2006, a 41
percent decrease from 2005. Toll Brothers’ stock fell from a high of about $55 a
share in 2005 to roughly $33 at the beginning of 2007. CEO Robert Toll
attributes some of the decline to market psychology—a general belief that real
estate is sinking. The reality is that right now, few investors favor housing,
he says. "Nobody wants to be labeled as the dope who bought in a falling
market."Realtor Jonah Wilson, of Sotheby’s International Realty in Los
Angeles, watched some buyers delay second-home purchases in 2006 because they
feared they would overpay should the market continue to soften. Wilson, who
helps celebrities such as Courteney Cox and David Arquette scout properties in
locales from Beverly Hills to Malibu, grew up amid star culture as the son of
Beach Boy Carl Wilson, and later worked as tour manager for his cousins’ band,
Wilson Phillips. Even though many luxury properties now take longer to sell—he
estimates they spend 60 or 90 days on the market compared to 30 days in
2005—prices for the best properties remain resilient. Wilson sees continued
strength among expensive properties. "It’s such a specialized part of the
market," he says. At the beginning of this year, Wilson started hearing from the
buyers who had stayed on the sidelines in 2006. They had waited for a
significant decline in second-home prices among the more desirable
properties—but the drop never came. "Buyers who hung out all last year are
saying, ‘Let’s find something,’" Wilson says. "They see it hasn’t been a huge,
drastic change." David and Rebecca Shopay understand the temptation to delay a
purchase. "You don’t like to think you’re buying into a really, really weak
market," David notes. But the couple say the home they selected at the Cliffs at
Walnut Cove near Asheville, N.C., suits their interests, and they believe it
will hold its value. The Shopays, whose primary home is in Marco Island, Fla.,
wanted a summer retreat. David retired about a year ago after selling his
home-security company, Vanguard Security, to Tri-S Security. An avid golfer who
now coproduces DVDs featuring the late golf legend Ben Hogan, David liked the
Jack Nicklaus–designed links at the Cliffs. Rebecca, who enjoys hiking, also
desired a location with extensive trails. So they signed a contract on a $2.6
million new home on the course’s first hole last November. Six people they know
also bought in the area. The Shopays, who envision living at the Cliffs six months each
year and do not deem their home an investment property, believe they made the
right decision. "You’re buying a really good quality product in a gorgeous
place," Rebecca says. "We felt like it was worth the chance." Lifestyle Alternatives Lingering worries over the real estate sector may fade in 2007
as developers and homeowners see signs of a more robust market. Toll noted
improving statistics at the beginning of the year—even in troubled markets such
as northern California and parts of Florida. Some private equity investors, too,
see greater strength in luxury real estate. TriLyn and Investcorp recently
raised $100 million in capital commitments for mezzanine financing that will
focus on real estate investments. TriLyn founder and managing principal Mark
Antoncic sees continued opportunity among high-end luxury properties. "The
dynamics of that sector appear to be holding up," he says. More importantly, the underpinnings for substantial growth in
the luxury second-home market remain attractive. Toll says his company will
expand its second-home communities with new projects planned for Las Vegas, Reno
and Phoenix through 2009. He believes more and more affluent baby boomers will
crave second homes. According to American Demographics magazine,
second-home ownership among this group could grow from about 6.4 million units
in 2000 to some 10 million in 2010.
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