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Feature
Growing Your Own Hedge Fund
John Ferry
06/01/2007

A boldface name on company letterhead may bring potential investors to the door, but celebrity counts only if the "celebrity" can offer the fund some unique expertise. Finding an unfilled investment niche demands priority over a star managing director. Albright’s niche, according to various published accounts, is her access to the government officials in emerging markets—leaders who can open doors for foreign investors. But industry veterans John Yonemoto, formerly with Franklin Resources, and Gregory Bowes, previously with Fairfield Greenwich Group and RBS Greenwich Capital Markets, actually manage the investments. Albright is more of a well-connected figurehead, on hand to provide credibility and present potential investors with a sense of security.

As with Spork, few investors have ever heard of James Casper or Alex Waldman. But the two are convinced their backgrounds will make their startup hedge fund successful. In February, they launched Olive Tree Capital in Jerusalem. Casper previously owned an online foreign exchange trading business, FXUC Solutions, while Waldman runs a diamond manufacturing and distribution company, Waldman Diamond Group. The partners have started small, with only $5 million in seed capital. With Olive Tree, Casper plans to use mathematical algorithms to systematically monitor and identify trading opportunities in liquid markets. (See "Unlocking Alpha")

"My FX business was successful, but I decided to sell it because I wanted to get into the quantitative strategies market," Casper says. His fund is registered in the Cayman Islands. Along with his experience in gems, Waldman has been investing in hedge funds for 25 years, Casper adds.

Casper says that his love of mathematics, combined with his foreign currency background, made setting up a multistrategy algorithmic fund a natural next step. His niche expertise comes from screening hundreds of algorithms, finding the ones likely to be successful profit generators, then tailoring those to suit the risk parameters of his fund. "We’re looking for algorithms that trade purely liquid instruments, and we want to be putting on short-term trades only, generally with no longer than 10-day holding periods," he adds.

Breeden, too, hopes to leverage a niche he knows well—most likely proxy fights as only he can stage them. He has started with the Applebee’s International restaurant chain. Breeden Capital Management owns a 5.24 percent stake in the casual dining company, and in the first months of 2007, launched a proxy fight to install four of Breeden’s friends on the board. (The vote was scheduled for May, after Worth went to press.) In January, Breeden Capital Management filed a letter with the SEC criticizing board members for allowing Applebee’s CEO to use the corporate jet for personal beach vacations. Breeden’s partner in his fund is friend Steven J. Quamme, a lawyer who, in recent years, bought out Taco Bueno, Bertucci’s and Papa John’s.

Although the fund has so far raised only $500 million of its $1.25 billion target (most of it from the California pension fund CalPERS, which committed up to $400 million), the most recent data from CalPERS shows that Breeden Partners, the parent of Breeden Capital Management, gained 7.3 percent in the fourth quarter of 2006 with very little investment activity. Double- and triple-digit gains, however, will rest largely on the partners’ ability to turn around companies where Breeden sees management driving share prices down to a level that makes these businesses sufficiently undervalued.

John Ferry is an Edinburgh, Scotland–based financial journalist and a senior correspondent for Worth.

Additional Information
 Founding Your Fund: A Step-by-Step Guide

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