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| Feature |
Drowning in Data
Danna Voth
05/01/2007
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Every day, Jon Silvan, CEO of the consulting firm Global
Strategy Group, faithfully logs on to his computer to find out how his assets
are performing.
He and his wife, Marnie, hold investments in 64 different
places. Their burgeoning portfolio includes stocks at numerous brokerages,
retirement funds, seven life and disability insurance policies and accounts for
their children’s education. From his New York base, Silvan watches more than 20
personal advisory relationships that deal with significant sums, which, under
normal circumstances, would require visiting 20 websites and remembering as many
passwords, then recording and compiling notes on each site.
TOP VIEW
Portfolio management software programs help hands-on investors
stay on top of their investments. Offering ease of use, tremen-dous time
savings and fast reporting, these Web based systems consolidate all of an investor’s financial data into one online account. Yet, they also come with
their own set of risks and difficulties. Despite advanced security
precautions, all Web-based systems remain vulnerable to hackers. And, the
time required to set up one of these systems and input the required data is considerable. | To assist in this arduous task, Silvan uses a Web-based
portfolio management software program called Living Balance Sheet, developed by
Guardian Life Insurance Company of America. This system consolidates all of
Silvan’s personal financial data on a secure server that Guardian maintains. He
accesses this server—and the portfolio management software it houses—using
nothing more complex than the standard Web browser on his personal computer. "I
love it," he says. "Having everything in one place is quite
remarkable."
Affluent investors such as Silvan who need to stay abreast of
their myriad investments often find themselves drowning in data. In a recent
customer survey, Northern Trust found that for investors with assets ranging
from $100 million to more than $1 billion, four of the top seven
wealth-management challenges involved handling financial data and generating
reports. Increasingly, these individuals are turning to software packages that
can aggregate, analyze and report on their assets.
Some of these portfolio management technologies, or PMTs, are
developed and sold by software companies, while others are designed in-house by
financial services firms that offer them to their customers. Many of these
systems are Web-based, which means users can access them anywhere they can
connect to the Internet. The benefits of PMT software are obvious: ease of use,
tremendous time savings and rapid reporting. Yet they also come with their own
set of risks and difficulties. By consolidating their financial information,
investors potentially make life easier for hackers who, should they penetrate a
system’s security, will find a trove of account numbers stored in one convenient
location. Furthermore, the time required to set up one of these systems and
input the required data is considerable—think tax season, without the
levity.
The benefits of portfolio management software are
obvious: ease of use, tremendous time savings and rapid reporting. | But for many individuals and families, the
benefits—specifically convenience—outweigh the risks and front-end hassles. "I
find it very helpful, useful and satisfying to be able to go online 24 hours a
day, 365 days a year, and see that this is how my stocks are doing, this is how
much money I have, these are the details on all of those funds," Silvan
says.
Data Aggregation: Feeding the Beast PMT software performs three basic, very useful functions: It
gathers performance data from all accounts into a holistic portfolio view and
consolidates this information in one file; it enables users to create reports
from all of this data; and, finally, it performs analysis on the performance of
all invested assets—and on the managers who oversee them.
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