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Your Family's 100 Year Plan
Behind a Behemoth
Michelle Seaton
12/01/2004

Jeff Sullivan never expected to be president of his family’s company, nor did he really want the job. He was happy to leave the battles with his father over management decisions, expansion plans and capital outlays to his older brother, Jay. “I thought, ‘I’m the second kid; what do I have to worry about?’ ” Jeff recalls.

The question tempted fate. Like many other members of the second generations of entrepreneurial families, Jeff would soon find that his life was inextricably entwined with the fortunes of, and conflicts within, his family’s business.

TOP VIEW
Children who are born to successful entrepreneurs face unique challenges as they strive to define themselves in both their professional and personal lives. This second generation often finds itself competing for attention with that other very demanding child, the family business. Adult children of entrepreneurs often find their fates remain tied to the fortunes of the family business, and their need to strike out and establish their own identities may conflict with the entrepreneur’s desire to remain in control.
Jim Sullivan, the family patriarch and a hard-driven entrepreneur, bought Dallas-based Sutton, Steele & Steele in the late 1960s, when the company was in freefall. He renamed it Triple/S Dynamics, and over time built it into a leading manufacturer of conveyor belts and industrial screens, with $12 million in annual sales.

Jeff joined Triple/S in 1982, just a year and a half after graduating from college. By 2001, he had reached his mid-40s with a child, a mortgage and a stalled career. He felt trapped in his job and frustrated by the way his father (and boss) habitually second-guessed his decisions. His father had promised to make Jay the company’s president, but like many business founders, he was loath to discuss stepping down. “The way we handled succession was to pretend it wouldn’t be an issue,” Jeff explains.

Jim had always promised his sons that he would retire at the age of 65, but that birthday came and went with no sign he planned to yield control. Then he promised he would go at 68. But as Jim turned 70, his sons found him still coming to the office at 8 am, seven days a week, and micro-managing his business.

Jeff understands his father’s desire to stay active. Like many entrepreneurs, Jim loved his creation and, in many ways, defined himself by its success. “From my dad’s perspective, he is thinking: ‘What am I supposed to do, go off and die? I love my kids, but I’m not going to go out to pasture.’ ” Jeff saw no viable way to improve his own situation while his father remained in full control. “It never crossed my mind that I could leave,” he admits. “And that’s not healthy.”

Sibling Rivalry
Like Jeff, children of successful entrepreneurs often feel trapped—either because the founder is unwilling to cede control or because they themselves are ambivalent about their role in the family business. Family business counselors say that before heirs such as Jeff and Jay Sullivan can confront a parent about issues such as succession, they must recognize the role that the business has played in their families, and how they feel about it.

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