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Risk & Reward
A Hybrid Haven
Eileen Gunn
10/01/2004

The fees that are charged for private-placement insurance are generally smaller than those for other kinds of life insurance, partly because these policies are far bigger, which gives a client bargaining power, and partly because the companies offering them want to make them appealing as investment vehicles. “On a good private placement policy, the fees should be about 1 percent of the premium, capped at $50,000,” excluding taxes, which will vary by state, Watson says. By comparison, on the more common kinds of variable policies, he says, fees and commissions might total 9 percent of the premium.

Fees can vary dramatically from firm to firm. “I’ve looked at about 10 insurance carriers who do this, and I was surprised at the difference in fees,” Watson notes. They can vary from 1 percent to a little over 2 percent of the premium. If we like a carrier but it does not offer the lowest fees, we should bear in mind that in many cases these may be negotiable.

For those of us willing and able to abide by the restrictions, complexities and costs these policies can be ideal low-risk investments.
One limit to our investment choices is the IRS’s requirement that, for these to be legitimate insurance policies, the funds in which they invest must be set up specifically for insurance policy use. This means the asset managers or hedge fund managers must set up accounts specifically for this type of insurance company investment, which some will be loathe to do. The IRS also requires our portfolio to have some degree of asset diversification. In practice this may force us to invest our capital in more than one fund (typically five or so), or to choose a fund of funds with diverse underlying investments.

Watson says it is important to research the private-placement carriers. “Some insurers have a wide selection of well-performing funds,” he notes. “Others don’t have as good a selection in terms of number or quality. I was surprised by the discrepancy when I started looking into them for our clients.”

Essential Questions to Ask Your Advisor About Private-Placement Life Insurance:

1. Do I have enough long-term investment capital to consider funding a private-
placement insurance policy?

2.  Is my insurer willing to negotiate fees?

3. Should I have an independent policy that acts as its own fund of funds?

4. Does my insurance company have access to a wide selection of well-performing funds?
Also, the policies can change investments in midstream, if we are disappointed with their performance. “If a fund isn’t performing, we can pull the money away from that firm and find another fund that meets the criteria we promised to the policyholders,” notes MassMutual’s Dowling.

If we purchase a large enough policy (at MassMutual, a minimum $5 million premium paid over four years) our possibilities for customization increase significantly. We can avoid the pooled investment funds altogether, and, in effect, have our policy act as its own fund of funds, with its own manager. This also gives us greater purview in our investment opportunities. Because we are already in an insurance-only fund (albeit our own), the manager can invest in funds available to the public. “The couture of it is attractive,” Dowling says. “Like a custom dress, it’s made just for you.”

Unfortunately, this does not mean we necessarily have more control over our investments. IRS regulations require that insurers, not policyholders, make asset management decisions. So we need to discuss our goals and risk tolerance with our insurance carrier, and make clear our perferred types of investments. Once we have purchased a policy, we cannot influence the choice of its assets. “Some clients see the lack of control as enough of a deterrent to decide against doing a private placement,” Citigroup’s Moore notes.
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