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Feature
Playing to Win
Samantha Marshall and Matt Purdue
08/01/2005

When he came into money, Williams paid his parents’ credit card bills and bought his mother a new car. He wanted to buy her a house, but she insisted he invest his money in his own real estate. Williams has only just begun investing in property. When he signs his second NFL contract, he intends to sink the bulk of his signing bonus into commercial and residential real estate.

As Williams plans his career after football, he is immersing himself in the entrepreneurial facets of hip-hop music. He calls Warner Music Group executive Kevin Liles (see “Horizontal Money,” below) his mentor. In the off-season, Williams frequents Liles’ office to learn how he juggles music and merchandizing deals for Warner and the Def Jam label. “Like Kevin always tells me, ‘If you want to be truly wealthy, you’d better start hanging around with people who have serious money,’ ” he says.

Williams has also established a charity, the Safety Net Foundation, to help poor single mothers. He was inspired watching the difficulties faced by his sister as she raised his nephew. He insists that Safety Net’s grantees use the resources to finish their high school diplomas, undergo job training and write their résumés. “It’s not a handout and they know that,” he explains.

But Williams is no choirboy; he can occasionally be found enjoying himself at celebrity hotspots in the Cayman Islands, Miami and Las Vegas with the likes of Beyoncé and former fiancée Kelly Rowlands. But Mangum keeps the player on a strict budget, covering fixed costs like mortgage fees and disability insurance. He explains that the allowance he gives football clients ranges from $3,000 to $10,000 per month. Williams falls “somewhere in the middle.”

Williams admits he recently splurged on a sporty Mercedes-Benz convertible, a purchase he researched and made without consulting Mangum. “Please don’t tell,” he jokes.

A Conservative Superstar
Dressed in a baggy white T-shirt and blue jeans, Deion Branch, 25, makes a habit of defying convention. In January, he became only the fourth wide receiver in the Super Bowl’s 39-year history to win MVP honors, leading his team to their second consecutive world championship. Three years ago, Branch received a $1.025 million signing bonus after he was drafted and is set to earn a total of more than $1.9 million through the 2006 season. Unlike many of his peers, however, he seems reluctant to actually spend any of it.

“I’m not one who wants to show off,” says Branch, whose few large purchases include a home in Massachusetts and a house for his parents in his hometown of Albany, Ga. “I’m not fascinated by having a lot of things: jewelry or cars. That’s not what moves me.”

He admits his mother had to convince him to acquire his one extravagance: a Cadillac Escalade. “It took a lot to get it. My mom told me, ‘You deserve it. You’re the one who has been working so hard.’ ”

Branch, who is single with three children under 3, including twin boys, possesses financial foresight that belies his age. He credits his parents and his financial advisor, Richard Rosenberg of RR Advisory Group in New York, for keeping him fiscally grounded.
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