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/ Home / Editorial / Wealth Management / Business & Entrepreneurship /
Visions & Revisions
The Edge of Reason
Jan Alexander
05/02/2005


If the lizard brain is a problem, someone must be working on a pharmaceutical solution.

To avoid problems, you have to change one of the two: the lizard brain or the modern world. Plenty of industries profit from lizard brain behavior, and are always happy to have you keep trading, use extended credit, respond to advertising cues. On the other hand, we are in the early stages of some attempts to save us from ourselves. Vaccines against nicotine cravings, for example, are a way of fighting the lizard brain.


Photograph by Thomas Hart Shelby

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