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When MIT professor and economist provocateur Lester Thurow lectures, he asks
the audience to challenge him to explain how an industry—any industry—will be
transformed by new technologies. He is well prepared for the test: Thurow,
former dean of MIT’s Sloan School of Business, was one of the early and
leading heralds of advanced technology’s power to transform business. He is also
well known for his positions on international trade and the role of government,
but he defies easy ideological categorization. For example, he warns of the challenges of globalization while arguing that embracing it is the only
viable path to national wealth. Thurow published his 11th book, Fortune
Favors the Bold: What We Must Do to Build a New and Lasting Global
Prosperity (HarperBusiness Books) last fall.
Those of us who stray into
the waters of the international economy as investors or entrepreneurs may find
his guide to its ebbs and flows will help keep us off its reefs.
The more we loosen government controls on trade, the more the invisible hand of the global market will guide the efficient flow of
goods and services. The idea that there should be no government intervention in the free
market except to insure a level playing field assumes that the field can be
level, which it cannot. There are irrational factors in the market which make it
uneven, and addressing these requires a degree of political globalization.
One obvious recent irrational factor requiring a multinational political
response was the SARS epidemic. In the future, a global government institution,
such as the World Health Organization, may have to coordinate a global approach
to health issues. Eventually, people will realize that individual countries
cannot run their own health institutions; China’s delay in dealing with SARS,
for example, significantly worsened the epidemic within its borders and raised
the danger beyond them.
The epidemic should also be a reminder that
completely unexpected events often have the largest economic effects. For
example, globalization requires travel, and an epidemic prevents travel. Nike
announced in the spring of 2003 it would have to move its production out of
China if its managers and engineers could not travel there. Offshore
supply-chain costs soar if executives are ordered to spend 10 days away from
work, as happened to some Japanese executives after they visited a SARS-infested
location.
When it comes to allocating resources, however, the private sector simply
does a better job than the government. There may be reasons to have less government intervention, but it does
not inevitably follow that it will bring prosperity or efficiency.
New
Zealand is a glaring example of a country that tried to do everything right and
failed. In the 1980s New Zealand privatized all of its basic public services,
even the post office, yet its growth has been the slowest in the developed
world, at less than half the Organization for Economic Cooperation and
Development average.
New Zealand’s downfall was that it did not identify a
competitive advantage in the marketplace. By contrast, consider those alleged
epitomes of free markets, Hong Kong and Singapore. Both established
comparative advantage: Hong Kong had the geographic good fortune to be the
gateway to China, while in Singapore the government built the best
infrastructure in the region, perhaps in the world. The fact that Hong Kong and
Singapore both have systems that allow private sector companies to grow
unimpeded has led to a myth that these are places where market forces reign. In
reality there is no other country in the world where the government is more
involved in economic planning than Singapore; some people describe the economy
as socialism done right. In Hong Kong, the government owns the land, and a large
percentage of the population—at one point 80 percent—live in government housing.
One possible strategy for poor New Zealand might be to follow Taiwan’s
example by joining a technological alliance. Taiwan’s government decided its
industrial strategy would be to make things smaller and lighter, and it helped
companies acquire and exploit certain technologies. Government investments
helped new corporations such as Taiwan Semiconductor Manufacturing (the largest
semiconductor foundry in the world) get started.
A free global market produces winners and losers but ultimately it narrows
the economic gap that divides the world. There are always going to be segments of the population whose incomes
will go down in the global economy. Having fewer government controls on trade,
however, does not mean we have to do away with social safety nets. Absent
remedial action, there is no doubt that the knowledge-based economy is going to
magnify the skill gaps that exist across countries and among individuals. Income
inequalities will rise unless educational gaps shrink.
“Just to say I can move my jobs abroad does not necessarily mean I should.” | Inequality is not a
disease of our economic system; it is one of the system’s basic characteristics,
and it does not automatically disappear as countries grow richer. Deliberate
measures have to be taken to reduce it, less for economic than for political and
moral reasons; it is difficult to believe economic inequality can just keep
growing without limits in democracies.
Education and training have to be the
prime answers to rising inequality, and in the United States these skills have
to be coupled with mechanisms for incorporating some of what Europe has been
able to achieve in reducing wage differentials between services and
manufacturing.
What globalization does demand is that education and other
social programs to narrow this gap be funded not with payroll taxes or corporate
income taxes but with a value added tax (VAT). Since VATs are applied to imports
as well as local production, they do not raise the costs of local production
relative to that of imports. They can be legally rebated on exports under the
rules of international trade, so they do not raise the costs of exports relative
to that of foreign-made products.
While VAT is regressive (in that as a
proportion of their income middle-income consumers pay more than high-income
consumers with higher savings rates), it is more progressive than a payroll
tax, which is not applied to capital income at all, and often not to all
earnings. By using VAT, the entire tax system becomes more progressive. Those
countries that are first to replace corporate income taxes and payroll taxes
with VATs are going to get an edge.
Cutting corporate taxes will create more employment and lead to a full
economic recovery in the United States. The reason countries need to cut corporate taxes has nothing to do with
economic recovery; they need to do it to avoid seeing their companies domicile
themselves in tax havens such as Bermuda. Any government that tries to exert the
old controls simply finds corporations moving offshore and outside its
jurisdiction. Because countries need corporations more than vice versa, the
relative bargaining power is shifting in favor of the corporations.
There
are only seven components to Gross Domestic Product (GDP)—seven sources of
demand that can spur a vigorous American economic recovery—and only one of these
is currently viable. Personal consumption is out because of the record levels of
credit card debt relative to disposable income and low savings rates. Nor will
business investment help because there is still excess capacity. Residential
investment represents only 4 percent of GDP; in any case we cannot add a boom to
a boom. Changes in inventories adjust to sales expectations rather than driving
sales forward. A boost in net exports would require the rest of the world to be
booming. State and local government spending are not viable when tax revenues
are down. That leaves only one option: federal government spending.
We used
to have a federal program of countercyclical revenue sharing with state and
local governments to prevent recessions from feeding upon themselves, but it was
not renewed in the 1990s. In a recession, we should be using debt to finance
infrastructure projects, education, training and other programs that will create
jobs.
If any country has benefited from globalization, it is China, which has an
unfair advantage as an exporter and manufacturing center because the currency,
the renminbi, is artificially undervalued. China has, to be sure, been the biggest winner. Yet weak currency or not,
the export-led growth model will ultimately be crushed by its own success. How
can any one country, let alone all countries, increase exports by 15 percent to
20 percent a year when the world economy grows only at 3 percent to 4 percent a
year? Complicating the equation is the strong likelihood of a plunge in the U.S.
dollar, which will happen if our trade deficit continues to grow. China would
end up with a lot of worthless factories that used to make products for the U.S.
market. I tell people that China may be your least expensive place to
manufacture a product, but you would be smart to put your factory on
wheels.
China should embark on a strategy of internally generated growth.
Between them, China and Hong Kong have some $500 billion in foreign exchange
reserves, accumulating at almost 0 percent interest. They should be putting the
money into long-term investments in infrastructure and agriculture, a move that
would lower the growth rate but create jobs—and, to the benefit of the rest of
the world, boost demand for imports.
The global economy has already
weathered financial meltdowns, stock market crashes and a recession with no
serious shocks or aftershocks, so it appears to be strong enough to withstand
any crisis. There are, nevertheless, some real risks to the global economy. One is
deflation, such as we have seen in Japan. The second big risk is a falling U.S.
dollar. The rest of the world has become dependent on the $450 billion worth of
net demand that comes from the United States. Any sharp fall in the dollar would
blow up the existing supply chains, because what were cheap places to
manufacture components would become expensive.
This is an event that will
happen if we keep running on a large trade deficit. True, American deficits are
fundamentally different in nature from those of other countries because of our
status as the powerhouse in the global economy. Conditions that would have long
ago produced a crisis in any other country have not yet produced a crisis in
America. But our trade deficit means that every year money has to be borrowed to
pay for this deficit and to pay interest on past borrowings. Mathematically this
cannot continue indefinitely.
We could minimize the risk of a hard landing
by increasing national savings. The way to solve the problem of the deficit,
however, is to insist that Europe and Japan adopt policies that will help them
grow faster so that they can be bigger export markets for U.S. goods.
That
brings up Japan’s crisis. What has happened there has been capitalism’s worst
disease, deflation, which now threatens to spread to Europe and America. Unless
the Japanese deal with their massive debt by embracing bankruptcy, nothing else
will work. Companies on the edge of bankruptcy do not have the funds to invest
in high-risk new activities; without a mechanism for restructuring their debt,
they are essentially in limbo. Japanese laws currently allow bankruptcy, but
there are cultural prohibitions against it.
The third big threat to the
global economy would be an epidemic such as AIDS or SARS. If a disease got out
of control, as SARS threatened to do last year, it would create serious problems
in supply-chain manufacturing. AIDS is a potential crisis that could be kept
under control with drugs. Yet we prevent the drugs from going where they are
most needed because third world countries cannot afford them, nor do we allow
them to make their own generic versions because of intellectual-property rights
laws.
Knowledge is the most important resource in the global economy, so intellectual-property rights violations are a serious threat to competitiveness. It is absolutely true that knowledge is the most important resource. One
of the issues we should be examining is how to put into the public domain
products of the knowledge-economy that are so important that everyone should
have access, the prime example being AIDS drugs. We have to design a system that
allows poor countries to copy some things to catch up, so that we can resolve
the inherent tensions between having the incentives for new inventions versus
the free use of new ideas. We could use the concept of eminent domain, whereby a
third world country is allowed to buy first world patents, and if the two
parties cannot agree on a price, a judge determines a fair price.
You have predicted that some 14 million college educated workers in the
United States might see their jobs outsourced to India and other emerging
markets. Everyone in the English-speaking world is frightened about outsourcing of
jobs, but it remains to be seen how it works. It is not affecting European
countries [other than the United Kingdom] because these jobs are being exported
to emerging markets where there is an educated English-speaking population, such
as in India and China. If I were George Bush, I would be very worried about the
junior financial analysts, radiologists, software engineers, architects and
designers whose jobs are going abroad. There are Republican voters from among
these ranks, and it is going to be an explosive political issue in the next few
years.
Remember, just to say I can move my jobs abroad does not necessarily
mean I should. An adverse exchange rate may make it disadvantageous. Also, the
supply of skills abroad may not hold up. In 2002 India exported only $6 billion
worth of software, while the global software market totaled $400 billion. It is
not that significant a player in that market.
Even the bold sometimes fail. If you are not bold in the global economy, you will fail. If you know the
risks, it is easy to make a decision, but we do not know how technology and
globalization will affect industries. We have to be willing to tolerate a lot of
failures to find out what will work. Sooner or later every industry will face
the types of upheaval that the music industry recently endured. To survive, the
music industry leaders must find ways to use new technologies to lock up their
product so people cannot get it without paying.
I recommend that every
company establish a chief knowledge officer (CKO) position. This person would
provide honest intelligence about technology and its interaction with economics
and society, and how this will affect the company’s fortunes. Countries, too,
have to learn how to play the new economic game, and a national CKO is where the
future national economic edge may be found. Companies and countries need to
examine these issues now if they want to keep their competitive advantages;
catch-up is a much harder game to play.
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