Several times in more than two decades of advising family offices, I have
overseen what might be called an extreme makeover. Because client
confidentiality is a vital element of family office consulting, I have
constructed a case study loosely based on an existing client I call the Jones
family. Our team of advisors saw that the Jones family office was in a situation
common to single family offices set up like small businesses of perhaps 10
employees: Although they manage assets equal to those of many corporations, the
operating procedures are as informal as those of a mom-and-pop shop.
 | | MARK J. BLUMENTHAL, CPA, is chairman of the Family Office Services group at the
accounting and business advisory firm Blackman Kallick in Chicago. |
Family offices with large staffs—upward of 50 people—generally have
institutionalized their procedures and practices. They employ in-house counsel,
conduct annual audits and have operating manuals that explain job descriptions
and authority. Fewer family offices are setting up such extended operations
today, however, now that technology and a growth in service providers have made
it viable and economical to outsource such functions as tax preparation, estate
planning and philanthropy. There are exceptions among those with very diverse
business activities that require a substantial staff to manage day-to-day
operations, but otherwise the trend is toward large family offices reducing
their staff, and outsourcing.
A great many small family offices, or even
virtual family offices, are in need of a more formal set of practices and
procedures because an overly informal atmosphere is a breeding ground for
slipshod record keeping and fraud (“Who Can You Trust?” November 2005).
The president of the Jones family office, to his credit, came to
us before he found anything amiss. He had established the office 15 years
earlier, when the sale of a manufacturing business started by his grandfather
presented a large liquidity event. A number of real estate holdings and other
investments emerged out of the family business, bringing together distant
cousins who barely knew each other, yet who shared stakes in these investments,
which included 150 private equity partnerships and hedge funds owned through a
complex structure of irrevocable trusts and family limited partnerships.
The
president was 55 years old and in charge of the family’s net worth of $450
million. There were 68 surviving family members, ranging in age from 80 to some
fifth-generation members still in diapers, and four primary family branches,
with numerous divorces and second families to add to the complexity. In short,
they were a family much like any other that has been able to sustain its wealth
over five generations and concerned about what investments and strategies it will take to preserve
the wealth for generations six and seven.
The Joneses set up their
family office with no grand design, letting it evolve to what it was: an office
employing seven people who were competent and knew the family. Some family
members, noting how much this informal setup was costing them in salaries and
overhead, were wondering if a family office was necessary.
Judgment
Day We started with an assessment that involved meeting the senior staff
members and asking them to describe their functions in detail. This sort of
interview can, of course, feel threatening to people who wonder if their jobs
are at stake, but you cannot begin an overhaul without a complete understanding
of what everyone there has been doing. The senior personnel in this family
office were, as we quickly found out, fairly indispensable to the operations,
and we were able to gain their trust. We documented cash receipts and
disbursements, processes and procedures using flow charts.
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