John Krol also has experience with the delicate task of jettisoning tainted
directors. The new chairman and CEO of Tyco, Ed Breen, recruited him to be the
troubled company’s lead director in August 2002. Tyco’s new management, Krol says, worried about liability issues and that the
public would perceive that the board members from Dennis Kozlowski’s reign had
acted improperly. "All of these people were successful in their own right, but
they just weren’t paying attention," Krol says.TOP VIEW: When scandal-plagued companies formulate their crisis-management plans, they often look to new board
members first and foremost. These veteran leaders are often given the dirtiest
jobs in business: purging standing board members, jettisoning tarnished
executives and spinning out careful PR campaigns to assuage creditors, investors
and employees. | During their first 45 days at Tyco, Krol and Breen dismissed
roughly 200 executives and managers who seemed too closely tied to the old Tyco.
They hoped that if new managers could show Tyco’s bankers that they were taking
the company’s problems seriously, they would earn some negotiating power in
regard to the company’s $26 billion debt, and thus avoid bankruptcy. "After
assessing the situation, we realized that speed was the only friend we had, so
we started making changes very quickly," Krol recalls.(Now board members at Tyco face a new battle. In February,
institutional investors filed a lawsuit to try to prevent the company from
splitting into three separate parts, a move the board believes could help unlock
value, which, in turn, could help rebuild trust in the company.) Reliant Energy, because of its base in Houston and a similar business model,
was frequently compared with Enron. Reliant Energy brought in Texas lawyer Bill
Barnett as its post-crisis lead director in October 2002. He viewed the
company’s problems as a series of legal challenges, each of which he describes
as "a crisis of confidence that we knew we had to tear down and rebuild." That
included razing and rebuilding the company’s management. "As the new directors
began to meet, they realized that the company had to change in a radical way,
and we didn’t think the existing managers could do it," says Barnett, who was
named the National Association of Corporate Directors’ 2005 director of the year for his work on Reliant Energy’s board. Barnett believes that one aspect of Reliant Energy’s relatively
successful restructuring is the fact that none of the new board members knew
each other very well, and the board included only one holdover. "We had to learn
to trust one another," he says. "We wound up giving each other a crash course in
how to fix a troubled company." But even while he was helping build the new
board, the Department of Justice was preparing criminal charges against Reliant
Energy for allegedly inflating electricity prices. What Barnett now calls the company’s saving grace was that,
unlike Enron, Reliant Energy did not suffer the challenges of out-of-control
management. The new board and senior executives began an aggressive campaign to
distinguish their business in the public eye from the other notorious energy
company. Executives met with middle managers and provided them with reams of
information to help answer employees’ questions. Employees who met with
customers and vendors were given FAQ briefs so they could quickly and accurately
respond to questions. The face-to-face forums between managers and employees
continue and have become an important form of internal communications. Reliant
Energy also started an ethics hot line that employees, customers and investors
could call, and invested in ethics training for its staff. It also brings in
outside business leaders on a regular basis to discuss ethical dilemmas at other
firms. The new management team holds frequent meetings with investors
and analysts, and has increased the amount and quality of information it
discloses on the company’s financials. The changes are reaping benefits.
Investor Relations
magazine honored Reliant Energy in 2005 for having the best disclosure policy,
based on responses from 500 investors and analysts.
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