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/ Home / Editorial / Wealth Management / Business & Entrepreneurship /
Best Practices: On the Board
Fund Follies
Gayle B. Ronan
08/01/2005

In fact, the ICI’s Best Practice Guidelines, which many larger fund families began using as a benchmark when it was released in 1999, already stipulates that fund directors should invest in the funds on whose boards they serve. These guidelines are as, or even more, stringent than those the SEC seeks to enforce. In fact, ICI Guideline No. 1 on a list of 17 reads: “Independent directors should account for two-thirds of the board membership.”

Owing to the adoption of the guidelines by ICI members, many boards are already just one director shy of conforming to the SEC’s dream figure of a 75 percent supermajority. This explains why the frenzied recruiting rush that consultants were expecting to capitalize on has not materialized. Rumors of nervous board members and boardroom shake ups have turned out to be mostly a function of ad copy created by vendors hoping to sell directors services to help them cope with change. In fact, the only perceptible shaking going on in boardrooms these days is of heads—mostly prompted by the sentiment that the action represents too little too late.

Akin to the SEC’s ruling, the ICI enacted its guidelines without proof that increasing the number of independent board members would increase the quality of governance. But that was never the point behind the recommendations. According to IDC managing director Marguerite Bateman, the two-thirds figure reflected the average board construction at those funds deemed well-governed. Bateman also recalls that part of the reasoning behind recommending a two-thirds majority involved the potential problems caused by sudden departures. At the SEC’s previously mandated 40 percent—and later 50 percent—level, if an independent director died or needed to step down immediately, management directors might have a temporary advantage in any board rulings. At two-thirds, this was not likely to happen. The advantage of the SEC’s three-quarters requirement over the ICI’s two-thirds, however, eludes her.

Bateman also worked on drafting the ICI guidelines, which entailed “conversations involving hundreds of people from all areas of the industry.” She remembers hearing strong arguments for having a number of management company directors on boards. “The feeling is that management should have the same fiduciary responsibility as the independent directors. Moving to minimize or eliminate them from the board lets them off the hook, relieving them of sharing the same fiduciary obligation.”

Dissenting Pioneer
John Bogle is one—apparently lone—proponent of further government-mandated reform in the industry. Bogle, the legendary founder of Vanguard and pioneer of index mutual funds, now presides over Bogle Financial Markets Research. He is campaigning for a statutory, albeit mostly symbolic, standard: a federal standard of fiduciary duty. On a more practical level, he would like to see more stringent requirements supporting skin in the game. “Directors should have their own money in the fund, and they should act as if every penny they own is in that fund,” Bogle argues. “Better yet, they should act as if they are the sole shareholder in that fund.”

As for how many funds practice this guideline, industry statistics are not available yet because funds have only recently been required to gather any data on director ownership. Dawn-Marie Driscoll, the independent chair of Scudder Funds, says the firm strongly encourages independent ownership across all of the funds each director oversees. “This is why I have to explain to my accountant every year that as a Florida resident, I own a Massachusetts municipal bond fund,” she notes.

It does appear that the SEC has begun to shift its focus from board structure to another area that has been an ongoing concern for Bogle and others: that of fees and expenses. It is examining which benchmarks are being used to determine the price of services. Regulation would mean boards would have to spend more time benchmarking compensation, focusing on contract renewal guidelines and costs, and continually assessing service and vendor expenses to keep fund expenses down. But the shift toward lowering fund costs is not waiting for SEC guidance. Judging by the preponderance of fund family advertising, it is already receiving priority in boardrooms.
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