Franklin says General Electric’s widely praised executive
training program produced an enviable dilemma for the board in 2001: picking one
of three eminently qualified managers who were all capable of replacing Jack
Welch. In fact, the potential successors at GE were so highly qualified that
after the board picked Jeffrey Immelt, the runners-up quickly found jobs heading
other companies. Home Depot handed the reins over to Bob Nardelli, while Jim
McNerney went first to 3M and then to Boeing. But developing a company’s next leader requires the full
cooperation of the current CEO, who holds crucial insights into the
company’s needs, as well as the weaknesses and strengths of the management team.
A threatened CEO could mislead directors about how capable current management is
or even refuse to hire seasoned executives. Mutch says this is why in 2001,
before he joined Peregrine, he was offered the number two job at Computer
Associates but given a low compensation offer. "If Sanjay Kumar had hired me,
there would have been somebody in the organization capable of replacing him,"
Mutch says. (Kumar was sentenced in November to 12 years in prison after
pleading guilty to securities fraud and obstruction of justice.) Pascal Levensohn, the founder of San Francisco–based Levensohn
Venture Partners and a governance expert who studies the relationship between
directors and start-up CEOs, is accustomed to treading carefully in delicate
situations. CEOs often turn over at the companies with which he works—these are
new ventures, after all—but at these young firms, the mechanics of removing an
executive, frequently the company’s founder, and installing a CEO from the
outside can become especially tricky, even dangerous. Smaller firms usually lack
succession plans because of scarce resources, so in a combative transition, an
influential CEO can turn management against the board, damage customer
relationships or simply immobilize the business while fighting the board’s
decision.
Leave the executive a dignified exit path while remaining
wholly honest about why the directors took such action. | At one of Levensohn’s companies, a CEO took
passive-aggressiveness to new heights, offering to resign whenever he did not
like the directors’ suggestions—a threat which occurred at least twice during
every board meeting. "He would get very angry and say, ‘If you don’t want me to
do it my way, then you’re telling me to quit, and I should leave,’" Levensohn
says. When the company’s financial performance fell off three months later, the
board finally dismissed the executive. Later Levensohn discovered that the CEO
had forbidden senior management to speak to the board.In hindsight, Levensohn now recognizes the warning signs that
appeared long before company performance actually suffered. Directors should be
attuned to negative CEO behavior such as rejecting board suggestions,
disengaging from daily operations and trading calm for emotion. "When you’ve got
the red flags—missing the numbers—then the house is already on fire," says
Levensohn, who believes that problems begin when CEOs harbor inappropriate
expectations about their roles. An entrepreneur, for example, may need to
understand that he eventually needs to step aside for a CEO experienced in
leading more mature companies. Michael Greeley, founder of venture capital firm IDG Ventures,
found it necessary to terminate the CEO of a struggling company IDG had funded.
Ironically, Greeley consistently defended the executive to the point where he
was the only board member willing to give the CEO more time. He harbored a sense
of loyalty to the executive because he had personally recruited him. But after
multiple quarters of mixed results, Greeley finally agreed to fire the CEO—and
he quickly put away his emotions. He called the outgoing executive into his
Boston office on a Friday afternoon in June 2006 and told him, "We’re going to
make a change with the CEO position." The board’s decision was not up for
negotiation, but Greeley made a point of asking for the entrepreneur’s
cooperation. He told the CEO: "I want you to own the decision so you can say
your company is going through another phase of development and you’re not the
right guy anymore." Greeley offered the executive a seat on the board, which
enabled him to save face while ensuring a smooth transition for the technology
start-up. Six weeks later, the board tapped an industry veteran to take the helm
of the company. In his early days as a venture capitalist, Greeley admits that
he sometimes made the mistake of casting blame or wavering in his decision to
fire a CEO. By now he has learned to leave the executive a dignified exit path
while remaining wholly honest about why the directors took such action. "You
still go through shock and disappointment, but this way you go through them
faster because you can understand why," he says. The lesson he imparts: candor
above all.
But even with a transparent process that produces a smooth exit
and qualified successors for the board to consider, directors still agonize over
the difficult decision to let someone go. Some boards are even experimenting
with behavioral tests for their prime candidates, including videotaped
simulations of a day as CEO of a fictitious company, complete with analyst
briefings, crisis situations and meetings with senior executives. In 2003, Waste
Management, a refuse and recycling services provider, hired human resources
consulting firm Personnel Decisions International to assess its top three
candidates in live situations. What the directors saw led the previously divided
board to a unanimous conclusion, says Pastora San Juan Cafferty, professor
emeritus at the University of Chicago and a director for companies such as
Kimberly Clark and Waste Management. "The outcome was a very happy one,"
Cafferty says. "We found a CEO and we identified an ideal COO candidate. We came
out with a team that is working very well for us." Michelle Tsai is a Jersey City, N.J.–based freelance journalist who writes
about business, technology and Asia.
|