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| Industry View | ||
| Compensation Is the Key
Hannah Shaw Grove, Usha Bhate & Russ Alan Prince 03/01/2007 |
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Hannah Shaw Grove, an author and columnist, is an expert on the behavior, concerns and finances of affluent consumers. Usha Bhate is a director at Institutional Investor, an
international business-to-business media group, where she focuses on the
educational needs of affluent and institutional investors. In a survey of 189 single-family offices conducted in the fourth quarter of 2006, we questioned executive directors about the structure of their compensation and its relationship to performance; their job satisfaction and its relationship to compensation; and their perspectives on the role of the executive director now and in the future.
The major differences between the two types of directors were more clearly illustrated when we deconstructed their compensation. Employee directors had a compensation range from $86,000 to $580,000, with a mean total compensation of $303,000 and a median total compensation of $205,000. Participant directors, however, were remunerated at much higher levels. The range of compensation for the participant directors was from $0 to $4.2 million, with a mean total compensation of $3.3 million and a median total compensation of $1.9 million. Some participant directors perform their duties without receiving a salary or benefits and are compensated solely on the performance of the family office. This arrangement is seen most frequently with executive directors who carry responsibility for investment oversight or are family members, or both (Exhibit 3). The total compensation of directors was comprised of three
components: a base salary, a bonus and other perquisites. The differences
between the base salaries and perks for employee directors and participant
directors were marginal (Exhibits 4 and 6). The bonus, however, was how the
participant director received the majority of his pay, often more than 85
percent of total compensation (Exhibit 5). A bonus is also where the participant
director can experience the greatest upside because his income is generally
closely tied to reaching performance goals or executing a strategy or plan. There is a very close relationship between a participant
director’s compensation and the performance goals of the family office. This
correlation is a function of the fact that many participant directors are
investment professionals and actively involved in managing the family office’s
assets against clear, quantitative targets. As a result, most participant
directors feel appropriately compensated for their responsibilities and do not
expect their compensation structure to change materially over the short term. Nearly all the executive directors in our study were aware of the impact they had on the operations and overall effectiveness of the family office, but that is where the uniformity in views ended. More than 80 percent of participant directors anticipate greater competition for professionals like themselves over the next few years, and one-third think it is likely they will leave their roles in the next 12 months. Just half the employee directors expect competition for executive directors to increase in the short term, and less than 10 percent expect to leave their jobs within the coming year. Again, the varying perspectives can be attributed to the difference in backgrounds and expertise of participant and employee directors, much of which is reflected in their compensation arrangements (Exhibit 9). Logic would indicate that the commitment of participant directors is higher given their vested interest in the success of the organization, however satisfaction with the overall experience, working arrangements and responsibilities at the single-family office were similar for both types of directors. Employee directors were far less satisfied with their compensation and the terms of their contracts. More participant directors felt the decision-making process could be improved, allowing them to act more quickly and help the family office take advantage of opportunities (Exhibit 10). Given the gap in how employee directors and participant
directors are paid for their roles in the family office, it is not surprising
that the two groups have disparate perspectives on the future importance of
certain compensation elements. Participant directors consider the following
three items the most important for future compensation schemes: the link between
investment success and compensation; the opportunity to have an equity stake in
family office deals; and deferred compensation programs. It is no secret that compensation is a powerful motivator for most professionals, as well as the barometer many use to measure performance, career progress and self-worth—and this is certainly the case with executive directors. A director is in a critical and demanding position in any single-family office; these professionals need a combination of business, interpersonal and technical skills to be truly effective. In short, the success of a family office often hinges on the executive director; changes or departures can be disruptive and costly. Goal alignment between employer and employee disperses conflicts and creates synergy while offering significant upside earning potential for the directors. This arrangement gives directors a stake in the family office and enables them to share in both the risk and the reward of running the organization. |