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Best Practices: Financial Advisors
Finding the Perfect Fit
Sara Hamilton
12/01/2004

When her husband died suddenly, Linda Loehr was left with the responsibility of finding a trust company that could handle not only investment oversight, but also the fiduciary responsibilities for the trust that owned the small, privately held company he founded. To develop a shortlist of candidates, Loehr relied heavily on her attorney’s assistance. After a series of in-person interviews with three firms, the one that impressed her most was Whittier Trust.

“Whittier really seemed to appreciate the situation I was in. I needed a well-qualified corporate trustee that would take a strong hand,” she explains. “They offered good suggestions during those interviews—ones I hadn’t heard before—which we implemented downstream and have proved beneficial. I was impressed with their expertise.”

The significant investment in time, effort and money required to conduct the search made it clear to the family that whatever decision they made should be a lasting one.
Whittier’s ability to get started right away, the personal touch of the relationship managers and their excellent communication continued to impress Loehr during the transition. “They handled everything. All I had to do was sign papers,” she says. “They were constantly in touch with me to let me know what was being transferred, and they were available to me all the time for any questions I had or to address situations I felt needed further follow-up.” One of the relationship managers also took a seat on the company’s board immediately and helped facilitate its sale.

Families of significant wealth typically require coordinated servicing to address issues such as family continuity, family philanthropy, lifestyle management, investment planning and management, integrated tax and financial planning, and estate planning and trusteeship. They also need assistance managing the risk and liability exposure that spans these areas. Interdisciplinary strategic advice and financial information for better decision making are essential and are two hallmarks of a true wealth management offering.

As firms professing to offer services for private clients proliferate, the term “wealth management” is used more and more loosely. As a result, it becomes increasingly difficult to differentiate between types of providers, not to mention companies with similar business models. A true wealth management firm can provide coordinated, interdisciplinary expertise in an integrated fashion or is able to provide access to those services by outsourcing to other providers on the family’s behalf.

Unearthing the difference among providers and sensing the approach and culture that most closely match the goals of the family is a challenge. After 15 years of working with affluent families, I have learned that experience is one of the best teachers. So, I have asked five families to share the criteria and due diligence process they used to select a wealth advisor.

Searching for a Quarterback
When the Hobart family sold its 79-year-old manufacturing business to ITW in 1996, 60 percent of the proceeds was distributed to individuals in 23 households spanning two generations, and 40 percent was retained in two trusts. Initially, they set up a virtual family office to manage those trusts, as well as some household assets. The Hobarts engaged a custodian, worked with an advisor for asset allocation and manager selection and assigned more tasks to the family’s law firm, but had no dedicated staff nor central location. The trustees held quarterly meetings, and the advisors offered some education sessions to family members. Over the next seven years, however, service gaps became noticeable and the family realized that what was missing was a full-time quarterback—someone to coordinate all the components and take responsibility for overseeing the integrated whole.
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